WordPress Website Design

WordPress Website Design

A professional WordPress website design provides three major advantages to your digital platform:  

WordPress Website Design Advantage #1:

Updating your WordPress Website is easy.

Getting an update to your website doesn’t have to involve lengthy (and expensive) back-and-forth discussions with the one designer who knows how to change the website without breaking it. If you need to change a photo or some text, you can log in to the back end of your website yourself, point and click, and it’s done.  

WordPress Website Design Advantage #2: 

People know WordPress websites.

Web designers the world over understand WordPress – at last count, this open-source platform powers 25% of websites worldwide, and no competent web developer nowadays can look at a WordPress site and get lost. Whoever handles updates to your site in the future, it will be in a common language that anyone with IT skills can understand.  

WordPress Website Design Advantage #3:

Your software license will never expire for a WordPress website.

The building blocks of your website will never be recalled, and customer support will never disappear. Too many people speak this language.   When we build a website in WordPress, we are standing on the shoulders of the immense programming community that uses and loves this platform. We can start out with a quick, easy method of creating a cutting edge website, because the plugins and themes developed by other programmers are available for our use.  

Your website is your digital storefront.

The virtual territory that you have claimed and made your own, crafted according to your aesthetics and tastes, a place where you can receive your friends, your audience, and your customers.  

Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs

New website visitors make instant decisions about the character of your business and your brand, based on the first few seconds on your homepage.  

Returning customers will sift through your pages, and their experience will leave them feeling one of two ways – better or worse.   A good web design can sway that decision.  

Working with a professional web designer can make a lasting impression on the people who visit your website.   Your website is your soapbox, where you can showcase your expertise and establish your authority in your industry.  

A professional website design improves the image of your company, engages your audience with your message, and can help to increase customer inquiries and boost revenue. 

3 Questions To Ask Yourself About Your Website

Website design is more than just the “look and feel” of the site. Like Steve Jobs said, design is ‘how it works.’ So, how does your website work?  

  1. How does your website encourage the flow of visitors from one step to the next?
  2. What is the ultimate conversion goal for each website viewer?
  3. What action do you want your new website visitors to do?

Your website is the foundation of your online marketing strategy, which is why it is essential to work with someone who understands the psychology of web design.  

Are you thinking about making or redesigning a website?

Click here, and let's talk about it.

Let’s talk a bit about what a new website design can do for your future.

Answer these questions thoughtfully, and it will assist me in translating your vision into a happy website visit.

I want to know more than just what your new site will look like; I also want to understand what the new website will do for your business.

“I’ve had many sites built over the past 10 years. This was, hands down, the best experience in regards to efficiency, design, and back-end mechanics. Caelan is easy to talk to, patient, knows what he’s doing and can execute in a timely manner. It was a pleasure.”
Robin Jay

President, Las Vegas Convention Speakers Bureau

Responsive Website Design

Responsive Website Design

A Responsive Website Design changes the layout and sizing of your website elements, based on the size of the screen upon which it is viewed.

In the old days, websites had a defined width, and sometimes a defined height. If your screen resolution did not match those exact numbers, you would have to scroll left-to-right to see the entire website.

Users are used to scrolling up and down, to see the parts of web pages that are ‘below the fold,’ but scrolling left-to-right provides some real usability problems. Now that devices are built with resolutions as wide as 2560 pixels, and as small as 300 pixels, having a defined website width creates a bad browsing experience for most people – unless the website is responsive.

Responsive websites are often 100% width, meaning that they take the full width of the browser, wide or narrow.

To see Responsive Website Design in action:

Responsive Website Design Example On a Desktop:

  1. Bring the cursor of your mouse over to the right hand side of your browser window.
  2. Click and drag the side of the browser window to the left
  3. Notice how the columns below shift their size and appearance

You can even set some elements to only show at certain browser widths, meaning: you can have elements that show only for tablets, only for desktop, or only on mobile.

Responsive Website Design Example On a Tablet or Mobile Device:

  1. Turn your device 90˚ to one side.
  2. Notice how these elements change their position? That is responsiveness.

“If you are willing to do only what’s easy, life will be hard, but if you are willing to do what’s hard, life will be easy.”
– T.Harv Eker

“We cling to our own point of view, as though everything depended on it. Yet our opinions have no permanence; like autumn and winter, they gradually pass away. ” – Chuang Tzu

Responsive website design is essential for SEO

Responsive website design makes it easier for customers to connect with your brand on a device they use all day long: their mobile phone.

Making the effort to build a beautiful website won’t matter, if the website can only be easily viewed on one type of device. Your website needs to look good on desktop, tablet, and mobile.

Many people search the internet on their mobile phone or on a tablet, and older web designs don’t look good on those little screens.

Responsive web design shifts the elements of your website depending on the size of the browser that is viewing it, so it looks good on every device.

Mobile friendly websites are more likely to show up in local search results, and good local search rankings give you the opportunity to connect with more customers in your area.

“Throughout the entire process of updating and re-designing our website, I was thoroughly impressed with Caelan’s work. He was consistently available once weekly for a phone conference to discuss ideas and progress, and was always available to field any questions I had. He also offered a lot of creative suggestions for the website design, and coaching and guidance for future ideas I have for our business growth, as it relates to our website. His willingness to offer further training to myself and my assistant for continued content updates to out site was a very nice bonus. Ultimately we are very pleased with his work and excited about the new website.”

Joshua Phillips, ND

Hawthorn Healing Arts Center

Membership Websites

Membership Websites

The advantages of a WordPress CMS are huge – you can easily upload new content, categorize it in your page structure, and organize pages and posts via tags. For premium content delivery, you can protect your best content from the general public by creating a membership site with WordPress. Membership websites create a members-only section of your website, where only your customers and registered users can read, watch, and download your best content.

Membership Website WordPress Overview

If you have a WordPress website, you know how to login to /wp-admin – you enter your username and password, and gain access to the back-end of the website.

There are many different permissions levels in WordPress. The 4 standard levels are:

  • Admin
  • Editor
  • Author
  • Subscriber

Each of these permissions levels gains access to different levels of functionality within your website. Admins can do anything and everything, including creating new users, changing core theme files, and more. Editors can publish content to make it live on the website, while Authors can create content, but cannot publish their changes.

You can use the Subscriber level to protect your premium content, or create another level for ‘Customer’ or ‘October Mastermind’ or ‘Community Member,’ and assign access to specific pieces of content in your website based on the user’s permission level.

What this means: You can designate any WordPress post or page as ‘private,’ meaning it is only accessible to logged-in users. You can designate which user levels can access certain pages, meaning that if you have a different user level for every product in your library, you just need to assign a specific user level to an account after a product is purchased in order to unlock access to that content.

How To Build Membership Websites

The easiest way to create membership websites is to download a membership plugin. Here are three good ones:

  1. MemberPress
  2. Paid Membership Pro
  3. WooCommerce Memberships

These out-of-the-box solutions allow users to register and gain access to select areas of your website, but they do not integrate with your shopping cart right away. It takes some work to get a specific membership level to co-ordinate with a specific product purchase, and getting the plugin to automatically generate a username and password, that already has the right login level, is the tricky part of the automation.

Easy Membership Website Trick

Do you have some premium content you would like to protect?

There is an easy way to make membership websites, baked into the WordPress CMS itself. It won’t create logins for users, but it will protect your content with a password.

Publish your premium content on your WordPress website as a standalone page. When you publish it, under Visibility don’t select Public (the default) or Private, select ‘Password Protected.’ Enter the password that users need to enter to access your content.

Now, if you want to deliver some premium content to your email newsletter subscribers, for example, you can send them the link and the password. It won’t be available to everyone on the internet, but only to those with the password.

Graphic Design

Graphic Design

Here at Stellar Platforms, where we work with the Rising Stars of Tomorrow, we like to make things look beautiful with professional graphic design.

You can tell at a glance when someone has professional graphic design, and when they don’t. It can attract or repel you from a brand, with a glance.

Cohesive graphic design is essential when you have multiple media channels, and many different ways to present your media online. Aligning all of your brand assets with a curated branding styleguide is one of the best practices we recommend.

Professional Graphic Design & Logo design

The most powerful visual representation of your brand is your logo. Your logo is everything you do and everything you are, all distilled down into one symbol.

Getting the logo right can make the difference between a long-term business and a short-lived one.

Multiple logos under the same branding umbrella require special considerations, and placing this logo in the right locations – on your shareable media, in watermarks, and in your premium content – takes finesse.

Our logo design process is a 3-revision cycle. After filling out our intake form, we provide 3 possible directions for the logo to go – 3 distinct logo comps. After describing what you like and dislike with each of these, we will select one direction and go through 2 subsequent rounds of revision.

All logos are delivered in standard filetypes, with a complete branding styleguide.

Social media shareable image design

The most effective way to elevate your brand presence on social media is to create custom designed shareable images.

We can select 30 of your favorite quotes, or quotes relevant to your brand or mission, and make uniquely designed images formatted for the sizes of the platforms they will be shared upon.

With your logo and website discreetly (but visibly) placed on the image, it will be clear to all who share these quotes who is thinking about these thoughts.

Facebook Ad, Google Ad, & Affiliate Ad design

When you have a product launch to promote, or a sales funnel to fill, a standard suite of advertising images can get you started in an Adwords campaign. Our advertising images are customized to create impact, get seen, and get clicked. We use the finest stock photography libraries and professional copywriting to create compelling advertising images that get clicked.

Print collateral – brochures, book layout, postcards

We have access to the best graphic design programs on the market – Adobe InDesign, Photoshop, and Illustrator. We can make your files printer-ready, with all the right bleeds at 300 dpi.

“Caelan is one of a kind. He has an amazingly active mind and is always putting it to good use. I hired him for a project that had a fairly ridiculous deadline, and he came through like a champ! We had one creative meeting where I explained what I was after, and he had mock ups ready to go within a day or so. The end result was better than I had expected, and we came in exactly on budget.”

James Adair

PDX Home Loan

Image Editing

Image Editing

Professional image editing can save you hours of time figuring out new graphic design programs.

If you find yourself in a situation where you need:

  • The background removed from your headshot
  • A compelling graphic for a Facebook Ad campaign
  • An eye-catching header for your homepage banner
  • A cover designed for your ebook or self-published book
  • A suite of images to share over social media for a few months

Contact us for a customized proposal detailing how we can save you time and energy by producing these images for you.

Professional Image Editing Advantages

  • You provide the idea, we create the work
  • You provide feedback over email at your convenience, we revise within 48 hours
  • Brand cohesion across multiple types of media
  • Permanent digital assets that promote your message and your brand
  • Higher clickthrough conversion on advertisement graphics

How to Make a Social Media Image

The best program for professionals to use for image editing are in the Adobe suite of products: depending on the specific details, Photoshop, Illustrator, or InDesign may be best suited for the project.

For amateur use, the best browser-based program for image editing is Canva. It is easy to use, very high quality, and they have pre-formatted templates for every social media platform. If you want to make a Twitter image, click on the Twitter image and your canvas will be formatted with the right height and width dimensions.

Select a great background image (Canva has plenty to choose from), pick a text layout, and you’re done.

What makes Canva exceptional is the upload process. You can upload your own images (including logos) and drag and drop them anywhere you want on the image. With Google Font integration, you have a lot of flexibility in how you want your image to look.

Drop a URL on the bottom of your image, and it will travel as far and widely as your image is shared.

Social Media Image Examples

“Caelan is very resourceful. Not only does he offer great services but goes beyond the services he offers to help others have success or build connections. Caelan is fun, energetic and knowledgeable. I recommend Caelan as a friend, business partner and the services he provides.”

Adeah Wetzel

Video Production

Video Production

Video production creates a quick, digestible overview of an idea. Video marketing allows you to share your message on the platforms where your customer is already connected.

A high-quality branded video will provide a professional image for your company, and establish you as an authority in your industry.

Videography is one of the most powerful mediums to create an engagement with your audience. While it is now amazing, that you can record a live video from your phone and distribute it to the world on YouTube, for professional brands, videos require a bit of polish. A simple video editing workflow can elevate your videos from amateur to professional.

And no matter how good your video production looks, without good storytelling, it won’t connect with your viewers.

Video production is important. Storytelling matters.

Boring videos don’t get watched. Entertaining videos get shared.

Video marketing is more than just uploading your video to Youtube and sitting back to wait. Your video should appeal to people outside of your immediate circle of influence. When a quality video gets shared, your audience will spread the message of your company.

Online video viewing has boomed in recent years, and there are now over 1 billion users on YouTube each month. A quality video will stand out from the rest, and capture the attention of your ideal customer.

Why video marketing is effective

  • Videos inspire, educate and entertain your audience
  • An evergreen video production can be used for many years
  • Videos can be easily optimized in the search engines, bringing more customers to your website
  • You can receive real-time interaction and feedback from your clients with video marketing
  • Studying video analytics can help you to see how successful your marketing campaigns can be
  • Videos are easily shared, so that your customers can effortlessly refer their friends
  • Your competitors are using video marketing, and potentially taking your customers
  • Videos can be easily viewed on any type of device, including mobile phones and tablets

Marketing your video to get results

You want to make sure your video is viewed online. Video marketing strategically places your videos in the sight of your potential customers.

Without proper video marketing, it is easy for a video to get lost among the “noise” online. Working with a professional video marketer will help your video to be seen by the people who matter most: your ideal customers.

Stellar Platforms provides:

  • Conception and Scriptwriting
  • Pre-production
  • Shooting and Lighting
  • Editing and Post-production
  • Special effects
  • Motion graphics
  • Logo manipulation
  • Youtube, Vimeo, and Wistia channel uploads
  • Social networking on video sites
  • Promotion on fan pages and websites

Every one of our videos is a custom solution. We work with all budgets and timelines.

Interested? We would like to hear about you and your project.

Please take a few moments to fill out this form, so that I can come to our conversation prepared with ideas and strategies.

Video Intake Form

  • About Me

  • About My Project