Digital Marketing For Thought Leaders

Website Design, Content Production, & Sales Funnels
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Lisa Garr

Lisa Garr

Host of The Aware Show

“Caelan has a great way of taking your vision and making it a reality. He works really well with visionaries – I speak it, and he makes it happen! His website design for The Aware Show really captured my personality, and his project management skills kept my entire team on track. The beautiful summits he put together helped us to grow our list and expand our audience. Caelan is always positive and keeps a positive outlook on life!”

Community Membership Website with eCommerce Shopping Cart

  • Membership website cross-selling hundreds of information products
  • Secure mp3 file storage for 3000 episodes of audio interviews
  • Content displayed based on user’s membership level access

As the host of the Aware Show, Lisa Garr has interviewed thousands of best-selling authors on her nationally syndicated radio show over the past 15 years. Her library of 3,000 audio interviews was augmented by here regular production of interview tele-summits, adding hundreds of video interviews into her library. Making content was not a problem for Lisa – she was trying to find a way to keep everything organized and easy to find for her customers.

The Aware Show Website – Before

Stellar Platforms recommended a members-only community website on a dedicated WordPress installation at https://theawareshow.com/store, designed to match the look and feel of the main site, but housing the media files separately on Amazon S3. We used a series of sophisticated database management display tools to display thousands interviews, including:

1. WooCommerce for the shopping cart
2. InfusionSoft for member protection
3. iMember 360 to integrate IFS with WP
4. Toolset by WP-Types to custom-design the database display

These four tools all worked seamlessly within the WordPress CMS, letting the team create a secure, members-only environment.

The Aware Show Website – After

 

We used Toolset to design a customizable database display with both custom CSS and the native Avada theme functions. By doing so, we were able to create specialized toggles that showcased the titles, air dates, and guest names of each episode. When customers opened the toggles, viewers were able to see the multimedia player, episode description, guest headshot, and biography.

Inside the rest of this members-only website, Lisa’s community members were able to see and purchase product packages, interview summit replays, and coaching courses. Once logged in, customers would only be able to view the premium content they had purchased. If they attempted to view content they had not purchased, they saw only the sales page, and the offer to buy. This encouraged users to navigate through the site to find related interesting content.

Creating a membership community solved The Aware Show’s digital organization problems. By charging her viewers a monthly access fee to view her full archive of interviews, the membership community also provided Lisa with an entirely new passive revenue stream for her business.

https://theawareshow.com/store/the-aware-community/join/

Articles From The Blog

The Stellar Email Template

This 7-step email follow-up autoresponder sequence can apply to just about any email newsletter sequence. Download the free Google Doc workbook to implement this follow-up sequence on your own email newsletter.

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Helping Thought Leaders Grow

Stellar Platforms specializes in working with public speakers, authors, & coaches who are ready to scale up their business. We provide digital marketing support, product launch strategy, eCommerce infrastructure\, and monetization techniques to enable popular teachers to grow their audience (and their revenue) through spreading their message and shining their light.

If you are one of the Rising Stars who needs a strong digital platform to elevate your visibility, expand your reach, and illuminate new corners of the world, let us build a digital platform that elevates you.

Robin Jay

Robin Jay

Author, filmmaker, and public speaker

“I’ve had many sites built over the past 10 years. This was, hands down, the best experience in regards to efficiency, design, and back-end mechanics. Caelan is easy to talk to, patient, knows what he’s doing and can execute in a timely manner. It was a pleasure.”

Website redesign and onboarding autoresponder

  • Website redesign clarifying her brand and her main offerings
  • 7-day autoresponder series developed from best blog posts
  • Copywriting, graphic design, website design, email marketing 

Robin Jay is a well-known public speaker and published author, and serves as President of the Las Vegas Convention Speakers Bureau. Like many content creators, she had lots of projects – as a filmmaker, a coach, a speaker and speaker’s agent, but she did not have a website capable of capturing leads or promoting her brand. For all the different facets of her career, she had difficulty in clarifying her offer and her call-to-action.

 

Through a series of coaching sessions defining her customer avatars, we determined that the ideal email subscriber would be someone who is interested in learning how to improve their networking skills.

Using content already on her blog, we repurposed her existing content into a 7-day autoresponder series and loaded the copy into emails in Mailchimp.

Robin Jay Website – Before

Now when people arrive on Robin Jay’s website, they are immediately impressed with her credibility and her credentials. The clear navigation makes it easy for people to review her major projects, and subscribers are given a series of content that speaks to their active needs and desires.

Robin Jay Website – After

robinjay.com

Website Design

WordPress Website Design

A professional WordPress website design provides three major advantages to your digital platform:   WordPress Website Design Advantage #1: Updating your WordPress Website is easy. Getting an update to your website doesn’t have to involve lengthy (and expensive)...

Responsive Website Design

Responsive Website Design changes the layout and size of website elements, for desktop, tablet, and mobile, based on the size of the screen resolution.

Membership Websites

The advantages of a WordPress CMS are huge - you can easily upload new content, categorize it in your page structure, and organize pages and posts via tags. For premium content delivery, you can protect your best content from the general public by creating a...

Multimedia

Graphic Design

Here at Stellar Platforms, where we work with the Rising Stars of Tomorrow, we like to make things look beautiful with professional graphic design. You can tell at a glance when someone has professional graphic design, and when they don't. It can attract or repel you...

Image Editing

Professional image editing can save you hours of time figuring out new graphic design programs. If you find yourself in a situation where you need: The background removed from your headshot A compelling graphic for a Facebook Ad campaign An eye-catching header for...

Video Production

Video production creates a quick, digestible overview of an idea. Video marketing allows you to share your message on the platforms where your customer is already connected. A high-quality branded video will provide a professional image for your company, and establish...

Website Development

Search Engine Optimization

Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn’t go so far as calling Google stupid (it is, quite likely, the largest artificial brain on the planet) but it thinks in very different ways than we do. Part of the...

eCommerce Shopping Carts

At its core, the purpose of your website is to help strangers become customers. The transaction where this formally happens on the Internet is usually in eCommerce shopping carts. The moment a new customer pays you for the first time, that is when they are putting...

Third Party Integrations

Third party integrations can be confusing, but any website that is more than brochure-ware needs to manage multiple platforms by using them. What is 3rd party integration? Third party integrations with WordPress websites are when you sync another platform or account...

Sales Funnels

Landing Page Design

The best landing page design has one (and only one) clear goal for the user to take. The best landing pages have simple goals: Opt-in Buy now Share A landing page is optimized to make the user take one action - and if you provide distracting alternatives to that one...

Sales Funnel Strategy

The best sales funnel strategy helps a stranger become a customer. That's the purpose of your website, after all; if your website helps a stranger become a customer, it doesn't matter how ugly it is, or what fonts you use, or what kind of CMS or fancy plugins you use....

Lead Magnet Design

The top of your sales funnel offers a lead magnet to incentivize people to subscribe to your email newsletter, or to create an account on your membership website. A free ebook, an mp3 download, a whitepaper, or access to the resources section of your website, are all...

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