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Digital Marketing Strategy Session

Let’s take a look at your online business.

 

Apply Now

Hello! I'm Caelan Huntress.

I am an American digital nomad living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family.

I'm a website designer, copywriter, and sales strategist who specializes in helping entrepreneurs make more money in less time through setting up smart marketing systems.


I help stars shine brighter.

Register For My Next Masterclass

Customer Journey Of The Hero

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Website Designed by Caelan Huntress

Free Homepage Grader

Grade your homepage based on the 16-point Homepage Audit

Step 1 of 18

5%

  • This self-audit will take approximately 15 minutes to complete.

    You should open your website in a new tab, so you can review your homepage to answer the 48 questions on the following pages.
  • This is the website we are going to audit today.
Save and Continue Later

  • 1 - Logo

  • Did someone with proven graphic design skills make your logo?
  • If your logo image is being dynamically resized by the browser, it slows down your sitespeed and can make your logo look fuzzy. Ctrl+Click on your logo and click on ‘Open Image In New Tab.’ Is it the same size?
  • Hover over your logo with your cursor. Does a little yellow box show up displaying text?
Save and Continue Later

  • 2 - Hero Shot

  • This photo can be of you, or your service, or people using your service, or a professional illustration.
  • Can your customer see themselves attaining what is in this photo?
  • A picture is worth a thousand words. Does this picture tell your story?
Save and Continue Later

  • 3 - CTA above the fold

  • If they do this one action, the visit to your website is a success.
  • Can they take this action directly upon landing on your homepage, without scrolling?
  • If this was your first time visiting the website, would you be able to tell right away what the benefit of taking this action would be?
Save and Continue Later

  • 4 - Branding and Colors

  • Having the same fonts and colors in your logo and your website gives branding cohesion.
  • Is there a color in your logo that is used widely throughout your website?
  • Is this color used in backgrounds, section fills, heading text, or icons?
Save and Continue Later

  • 5 - Navigation Bar

  • Are users given a limited number of simple options to choose from in selecting pages to visit?
  • Is the dropdown navigation menu the default style of the theme, or has it been customized?
  • Does the navigation blend into the design, instead of standing out awkwardly?
Save and Continue Later

  • 6 - Sitespeed

  • Use GTMetrix to run a sitespeed test: https://gtmetrix.com/
  • A lower page size can decrease the load time. Optimising images is usually the first thing to fix here. Try this tool: https://developers.google.com/speed/pagespeed/insights/
  • Keep in mind, some visitors will not be on a desktop with fast broadband; some users will be on a phone with slow 3G. Use this tool to test: https://www.webpagetest.org/easy.php
Save and Continue Later

  • 7 - Search Engine Optimization

  • This is basic website monitoring. If you don’t have it set up, stop this audit and do it now. https://support.google.com/analytics/answer/1008080?hl=en
  • This gives you critical monitoring data about your website, and also provides details left out by Google Analytics, such as backlinks and searches people use to find you.
  • Ideally, you should rank in position 1 of page 1.
Save and Continue Later

  • 8 - Mobile Responsiveness

  • Pull one edge of your browser window to the side, to make it narrow. Does this look like a decent website?
  • Horizontal scrolling is not easy or fun on mobile.
Save and Continue Later

  • 9 - Facebook Open Graph

  • Use this to test: https://developers.facebook.com/tools/debug/
  • Your Open Graph featured image should be 1200x630.
Save and Continue Later

  • 10 - Social Media Account Links

  • Are users (and Google's spiders) able to click directly to your social profiles from the homepage?
  • On your Twitter page, Facebook page, etc. do you have links coming back to your homepage?
  • Can people easily click a button to share your content?
Save and Continue Later

  • 11 - Webmaster Tools

  • This gives Google a list of your website’s pages and links. Check at Webmaster Tools -> Crawl -> Sitemaps.
  • Check here: http://www.brokenlinkcheck.com/ or go to Webmaster Tools -> Crawl -> Crawl Errors.
  • Go to Webmaster Tools -> Crawl -> robots.txt tester
Save and Continue Later

  • 12 - Traffic Review

  • Have you worked with an SEO professional to determine what keywords you should be targeting this year?
  • Other than your homepage, where do people land the most on your website?
  • Goals give a defined outcome to an action, allowing you to track Conversions.
Save and Continue Later

  • 13 - Contact Info & Schema Markup

  • Or in another place on your homepage?
  • Using microdata enhances your search visibility: http://schema.org/docs/gs.html
  • Having this enhances your search positions, especially for local search. https://www.google.com/business/
Save and Continue Later

  • 14 - UX Testing for Subscription and Purchase Actions

  • Or, have you watched silently while someone else does it?
  • Email confirmation pages, shopping cart checkout pages, or thank you pages - do they all share the same visual look and feel as your homepage?
  • Are there known issues in your subscription or purchase pathways?
Save and Continue Later

  • 15 - Is the content of your homepage targeted to your Customer Avatar?

  • Does the right person get to your website and say, “Yes, this is just what I need!” or do they need to dig deeper in your website to find out?
  • Can you list 5 competitors? Do you review their homepages regularly?
  • Did you write your headline once, and publish your first draft? Or did you write 10+ versions of the headline to find a good one?
Save and Continue Later

  • 16 - Do you have any dynamic content on your homepage?

  • Does it only change when you manually edit it?
  • Is there some section of your homepage that updates whenever a new piece of content is added to your website?
  • Dynamic homepages rank higher in search engines.
Save and Continue Later

  • Congratulations! You've made it through the 16-point Homepage Audit.

    Three final questions:
Save and Continue Later

Website Survey

Step 1 of 8

12%
  • If you could solve this one thing, your life would be easier, sexier, and more fun:
  • What are the key trigger words that let you know someone is the right match for your business?
  • Finally, I may want to follow up with a few people personally to learn about your situation. If you'd be open to chatting for a few minutes on the condition that I promise not to sell you anything - please leave your name and phone number below.