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About Caelan

Caelan Huntress is a father of 3 kids, and spends his time helping thought leaders distill their message, find their customers, and sell their products and services. Listed below are the tools that Caelan recommends to his clients when helping them build a Stellar Platform.

Sales Page Builders

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Email Marketing Platforms

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Website Hosting

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Productivity

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Community

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  • Website Design
  • Multimedia
  • Website Development
  • Sales Funnels
  • 4 Cornerstones
  • Customer Avatars
  • Sales Funnel
  • Content Marketing
  • eCommerce
  • Facebook
  • Twitter
  • Google
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Website Designed by Caelan Huntress

Website Survey

Step 1 of 8

12%
  • Finally, I may want to follow up with a few people personally to learn about your situation. If you'd be open to chatting for a few minutes on the condition that I promise not to sell you anything - please leave your name and phone number below.

16-Point Homepage Audit

Step 1 of 18

5%

  • This self-audit will take approximately 20 minutes to complete.

    Open your website in a new tab, so you can review your homepage to answer the 48 questions on the following pages.
  • This is the website you are going to audit today.
Save and Continue Later

  • 1 - Logo

  • Did someone with proven graphic design skills make it, or did you put it together yourself?
  • If your logo image is being dynamically resized by the browser, it slows down your sitespeed and can make your logo look fuzzy. Ctrl+Click on your logo and click on ‘Open Image In New Tab.’ Is it the same size?
  • Hover over your logo with your cursor. Does a little yellow box show up displaying text?
Save and Continue Later

  • 2 - Hero Shot

  • This photo can be of you, or your service, or people using your service, or a professional illustration.
  • Can your customer see themselves attaining what is in this photo?
  • A picture is worth a thousand words. Does this picture tell your story?
Save and Continue Later

  • 3 - CTA above the fold

  • If they do this one action, the visit to your website is a success.
  • Can they take this action directly upon landing on your homepage, without scrolling?
  • If this was your first time visiting the website, would you be able to tell right away what the benefit of taking this action would be?
Save and Continue Later

  • 4 - Branding and Colors

  • Having the same fonts and colors in your logo and your website gives branding cohesion.
  • Is there a color in your logo that is used widely throughout your website?
  • Is this color used in backgrounds, section fills, heading text, or icons?
Save and Continue Later

  • 5 - Navigation Bar

  • Are users given a limited number of simple options to choose from in selecting pages to visit?
  • Is the dropdown navigation menu the default style of the theme, or has it been customized?
  • Does the navigation blend into the design, instead of standing out awkwardly?
Save and Continue Later

  • 6 - Sitespeed

  • Use GTMetrix to run a sitespeed test: https://gtmetrix.com/
  • A lower page size can decrease the load time. Optimising images is usually the first thing to fix here. Try this tool: https://developers.google.com/speed/pagespeed/insights/
  • Keep in mind, some visitors will not be on a desktop with fast broadband; some users will be on a phone with slow 3G. Use this tool to test: https://www.webpagetest.org/easy.php
Save and Continue Later

  • 7 - Search Engine Optimization

  • This is basic website monitoring. If you don’t have it set up, stop this audit and do it now. https://support.google.com/analytics/answer/1008080?hl=en
  • This gives you critical monitoring data about your website, and also provides details left out by Google Analytics, such as backlinks and searches people use to find you.
  • Ideally, you should rank in position 1 of page 1.
Save and Continue Later

  • 8 - Mobile Responsiveness

  • Pull one edge of your browser window to the side, to make it narrow. Does this look like a decent website?
  • Horizontal scrolling is not easy or fun on mobile.
Save and Continue Later

  • 9 - Facebook Open Graph

  • Use this to test: https://developers.facebook.com/tools/debug/
  • Your Open Graph featured image should be 1200x630.
  • Does this FB sharing show just your website title and description, or is there a call-to-action?
Save and Continue Later

  • 10 - Social Media Account Links

  • Are users (and Google's spiders) able to click directly to your social profiles from the homepage?
  • On your Twitter page, Facebook page, etc. do you have links coming back to your homepage?
  • Can people easily click a button to share your content?
Save and Continue Later

  • 11 - Webmaster Tools

  • This gives Google a list of your website’s pages and links. Check at Webmaster Tools -> Crawl -> Sitemaps.
  • Check here: http://www.brokenlinkcheck.com/ or go to Webmaster Tools -> Crawl -> Crawl Errors.
  • Go to Webmaster Tools -> Crawl -> robots.txt tester
Save and Continue Later

  • 12 - Traffic Review

  • Have you worked with an SEO professional to determine what keywords you should be targeting this year?
  • Other than your homepage, where do people land the most on your website?
  • Goals give a defined outcome to an action, allowing you to track Conversions.
Save and Continue Later

  • 13 - Contact Info & Schema Markup

  • Or in another place on your homepage?
  • Using microdata enhances your search visibility: http://schema.org/docs/gs.html
  • Having this enhances your search positions, especially for local search. https://www.google.com/business/
Save and Continue Later

  • 14 - UX Testing for Subscription and Purchase Actions

  • Or, have you watched silently while someone else does it?
  • Email confirmation pages, shopping cart checkout pages, or thank you pages - do they all share the same visual look and feel as your homepage?
  • Are there known issues in your subscription or purchase pathways?
Save and Continue Later

  • 15 - Is the content of your homepage targeted to your Customer Avatar?

  • Does the right person get to your website and say, “Yes, this is just what I need!” or do they need to dig deeper in your website to find out?
  • Can you list 5 competitors? Do you review their homepages regularly?
  • Did you write your headline once, and publish your first draft? Or did you write 10+ versions of the headline to find a good one?
Save and Continue Later

  • 16 - Do you have any dynamic content on your homepage?

  • Does it only change when you manually edit it?
  • Is there some section of your homepage that updates whenever a new piece of content is added to your website?
  • Dynamic homepages rank higher in search engines.
Save and Continue Later

  • Congratulations! You've made it through the 16-point Homepage Audit.

    Three final questions:
Save and Continue Later