Graphic Design

Graphic Design

Here at Stellar Platforms, where we work with the Rising Stars of Tomorrow, we like to make things look beautiful with professional graphic design.

You can tell at a glance when someone has professional graphic design, and when they don’t. It can attract or repel you from a brand, with a glance.

Cohesive graphic design is essential when you have multiple media channels, and many different ways to present your media online. Aligning all of your brand assets with a curated branding styleguide is one of the best practices we recommend.

Professional Graphic Design & Logo design

The most powerful visual representation of your brand is your logo. Your logo is everything you do and everything you are, all distilled down into one symbol.

Getting the logo right can make the difference between a long-term business and a short-lived one.

Multiple logos under the same branding umbrella require special considerations, and placing this logo in the right locations – on your shareable media, in watermarks, and in your premium content – takes finesse.

Our logo design process is a 3-revision cycle. After filling out our intake form, we provide 3 possible directions for the logo to go – 3 distinct logo comps. After describing what you like and dislike with each of these, we will select one direction and go through 2 subsequent rounds of revision.

All logos are delivered in standard filetypes, with a complete branding styleguide.

Social media shareable image design

The most effective way to elevate your brand presence on social media is to create custom designed shareable images.

We can select 30 of your favorite quotes, or quotes relevant to your brand or mission, and make uniquely designed images formatted for the sizes of the platforms they will be shared upon.

With your logo and website discreetly (but visibly) placed on the image, it will be clear to all who share these quotes who is thinking about these thoughts.

Facebook Ad, Google Ad, & Affiliate Ad design

When you have a product launch to promote, or a sales funnel to fill, a standard suite of advertising images can get you started in an Adwords campaign. Our advertising images are customized to create impact, get seen, and get clicked. We use the finest stock photography libraries and professional copywriting to create compelling advertising images that get clicked.

Print collateral – brochures, book layout, postcards

We have access to the best graphic design programs on the market – Adobe InDesign, Photoshop, and Illustrator. We can make your files printer-ready, with all the right bleeds at 300 dpi.

“Caelan is one of a kind. He has an amazingly active mind and is always putting it to good use. I hired him for a project that had a fairly ridiculous deadline, and he came through like a champ! We had one creative meeting where I explained what I was after, and he had mock ups ready to go within a day or so. The end result was better than I had expected, and we came in exactly on budget.”

James Adair

PDX Home Loan

Image Editing

Image Editing

Professional image editing can save you hours of time figuring out new graphic design programs.

If you find yourself in a situation where you need:

  • The background removed from your headshot
  • A compelling graphic for a Facebook Ad campaign
  • An eye-catching header for your homepage banner
  • A cover designed for your ebook or self-published book
  • A suite of images to share over social media for a few months

Contact us for a customized proposal detailing how we can save you time and energy by producing these images for you.

Professional Image Editing Advantages

  • You provide the idea, we create the work
  • You provide feedback over email at your convenience, we revise within 48 hours
  • Brand cohesion across multiple types of media
  • Permanent digital assets that promote your message and your brand
  • Higher clickthrough conversion on advertisement graphics

How to Make a Social Media Image

The best program for professionals to use for image editing are in the Adobe suite of products: depending on the specific details, Photoshop, Illustrator, or InDesign may be best suited for the project.

For amateur use, the best browser-based program for image editing is Canva. It is easy to use, very high quality, and they have pre-formatted templates for every social media platform. If you want to make a Twitter image, click on the Twitter image and your canvas will be formatted with the right height and width dimensions.

Select a great background image (Canva has plenty to choose from), pick a text layout, and you’re done.

What makes Canva exceptional is the upload process. You can upload your own images (including logos) and drag and drop them anywhere you want on the image. With Google Font integration, you have a lot of flexibility in how you want your image to look.

Drop a URL on the bottom of your image, and it will travel as far and widely as your image is shared.

Social Media Image Examples

“Caelan is very resourceful. Not only does he offer great services but goes beyond the services he offers to help others have success or build connections. Caelan is fun, energetic and knowledgeable. I recommend Caelan as a friend, business partner and the services he provides.”

Adeah Wetzel

Video Production

Video Production

Video production creates a quick, digestible overview of an idea. Video marketing allows you to share your message on the platforms where your customer is already connected.

A high-quality branded video will provide a professional image for your company, and establish you as an authority in your industry.

Videography is one of the most powerful mediums to create an engagement with your audience. While it is now amazing, that you can record a live video from your phone and distribute it to the world on YouTube, for professional brands, videos require a bit of polish. A simple video editing workflow can elevate your videos from amateur to professional.

And no matter how good your video production looks, without good storytelling, it won’t connect with your viewers.

Video production is important. Storytelling matters.

Boring videos don’t get watched. Entertaining videos get shared.

Video marketing is more than just uploading your video to Youtube and sitting back to wait. Your video should appeal to people outside of your immediate circle of influence. When a quality video gets shared, your audience will spread the message of your company.

Online video viewing has boomed in recent years, and there are now over 1 billion users on YouTube each month. A quality video will stand out from the rest, and capture the attention of your ideal customer.

Why video marketing is effective

  • Videos inspire, educate and entertain your audience
  • An evergreen video production can be used for many years
  • Videos can be easily optimized in the search engines, bringing more customers to your website
  • You can receive real-time interaction and feedback from your clients with video marketing
  • Studying video analytics can help you to see how successful your marketing campaigns can be
  • Videos are easily shared, so that your customers can effortlessly refer their friends
  • Your competitors are using video marketing, and potentially taking your customers
  • Videos can be easily viewed on any type of device, including mobile phones and tablets

Marketing your video to get results

You want to make sure your video is viewed online. Video marketing strategically places your videos in the sight of your potential customers.

Without proper video marketing, it is easy for a video to get lost among the “noise” online. Working with a professional video marketer will help your video to be seen by the people who matter most: your ideal customers.

Stellar Platforms provides:

  • Conception and Scriptwriting
  • Pre-production
  • Shooting and Lighting
  • Editing and Post-production
  • Special effects
  • Motion graphics
  • Logo manipulation
  • Youtube, Vimeo, and Wistia channel uploads
  • Social networking on video sites
  • Promotion on fan pages and websites

Every one of our videos is a custom solution. We work with all budgets and timelines.

Interested? We would like to hear about you and your project.

Please take a few moments to fill out this form, so that I can come to our conversation prepared with ideas and strategies.

Video Intake Form

  • About Me

  • About My Project

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn’t go so far as calling Google stupid (it is, quite likely, the largest artificial brain on the planet) but it thinks in very different ways than we do. Part of the reason Google think so differently is that it has massive amounts of data to sort through, in its unique thinking process. You can’t just ‘tell’ something to Google. You have to spoon feed it.

SEO is how you spoon feed the search engines.

search engine optimization for red tricycleWhen someone is searching for red tricycles, Google will ignore a site that is dedicated to the history and development of the Radio Flyer company, with detailed specs and blueprints about the carry load on different models, if the site has no SEO. Thats why you often see annoying sites at the top of your google search titled “RED TRICYCLE WHEEL RED TRICYCLE PEDALS SEATS NOW.”

That website spoon fed to Google everything that the site was about. Google ate it up.

Here’s how you can do it:

Easy Search Engine Optimization Tips

  • Get bold. When you bold a word, Google assumes there is more importance about it.
  • Find the keys to your words. A ‘keyword‘ is a word that people use to search for your subject. Pepper your content with keywords that people will use to find them, and then – use them on your headings.
  • Make Headings. Keywords in the headings of your content (h2 and h3 tags) are seen by search engines as especially important. You can write your post with keyword research first, headings second, and content third.
  • Alt your images. Put your keywords into the Alt Text of your images – Google can’t read your image, but it can read your alt text. (My tricycle up above – hover over the image with your mouse to see what it says.)
  • Get backlinked. When someone else on another website links to your site, Google thinks you have valuable content, too, and you’re not just screaming your head off in the wilderness. Some search engine optimizations specialists make their living just on backlinks. (Be careful, though…many of them wear black hats.)
  • Get deeplinks. Don’t just link to your homepage. Link to sub-pages, or specific posts. It shows that you have a wealth of information all over your site, not just a good homepage.
  • Trade content. Those other websites that do what you do? Or do something tangentially related to what you do? They like SEO, too. Guest post on each other’s blogs, and link back to each other.
  • Get shared. There are fantastic, automated plugins you can use to allow readers to share your content with the click of a button. Use them, so your content can be used by others.
  • Tag your pages. Not with graffiti, but with meta tags, alt tags, and other techie stuff that should be easy if you’ve got search engine optimization plugins like Yoast or All-In-One SEO pack on your WordPress-powered website.
  • Don’t be dense. For a while, ‘keyword density’ was sooooo important that thousands of websites repeated their keywords every keyword other keyword word in their keyword article. Google is not stupid. (Biggest brain on the planet.) Their algorithm was modified, and now frowns on sites that attempt to spoon-feed it garbage.
  • Do some research. Use Google’s own free keyword planning tool to find out how people are searching for sites like yours, and write new and interesting content about those subjects.
  • Get friendly. Do an unexpected favor for other website owners in your sphere. Comment on their blogs. Participate in their conversations. You will find them returning the favor, because we all like to have friends.

“Caelan has done a phenomenal job on our SEO. We are the number one site that comes up in our area for any alternative health related search. We are also coming up on the first page of results for conventional medical searches! We love Caelan and his thoughtful, conscientious work on the design and the SEO of our site, thanks Caelan!”

Alisun Bonville

Naturopathic Doctor, Spring Integrative Health

eCommerce Shopping Carts

eCommerce Shopping Carts

At its core, the purpose of your website is to help strangers become customers. The transaction where this formally happens on the Internet is usually in eCommerce shopping carts.

The moment a new customer pays you for the first time, that is when they are putting their money where their mouth is; they know, like, and trust you, and believe in you enough that they are willing to invest their hard-earned dollars and purchase your product, your service, or your mission.

This is a crucial transition point, because if your digital infrastructure fails them here, they may never trust you again.

What are the best eCommerce Shopping Carts for small businesses?

There are many variables that factor into selecting the best ecommerce platform for your small business. You can schedule a consultation with us to get customized recommendations on the best shopping cart for your website; generally we find that the platform you want corresponds to the level of your business.

Amateur – Gumroad
Professional – Freshbooks
Rising Star – Woocommerce
Illuminator – InfusionSoft

If you’re just starting out, don’t bother with the difficulty and challenges of internet security. Gumroad has a really simple set-up process, it looks great, and it lets you sell digital products easily.

If you’ve been doing this for a while, Freshbooks is the best online accounting and invoicing software on the market. You can add clients and send them invoices with ease, which they can pay with PayPal or a credit card.

By the time you are ready to start handling transactions on your own website, it’s time to look at WooCommerce. This extensible plugin has a myriad of integrations, and can support sophisticated shopping cart functions on any WordPress website.

When you are ready to scale, InfusionSoft provides the complicated post-purchase nurture sequences of the best marketing automation platforms. Be warned: it’s not easy to set up or use, which is why it’s nickname is ‘ConfusionSoft.’

Can I set up an eCommerce Shopping Cart myself?

The short answer is: yes, if that’s really how you want to spend your time.

There are so many perils and pitfalls, though, that most people find it best to hire an expert to handle the technical installation, SSL encryption, payment gateways, and merchant accounts.

Each one of these components could take you a week or more to figure out, and you may run into issues that take experienced programmers many hours to overcome.

If you are growing your business, your time is best spent leveraging your greatest genius. If programming shopping carts is not where your brilliance is, build your team with those geniuses – or at the very least, get some good advice.

Schedule a complimentary 30-minute consultation and we will help you figure out your next move.

“Caelan is a talented digital marketer who is always in beast mode – always zoned in, every pixel, every letter, every plugin, every line. He will help you discover the online success you’ve been hunting for.”

Andy Horner

Founder and CEO, Outstand Email Marketing Platform

Third Party Integrations

Third Party Integrations

Third party integrations can be confusing, but any website that is more than brochure-ware needs to manage multiple platforms by using them.

What is 3rd party integration?

Third party integrations with WordPress websites are when you sync another platform or account with your website, allowing a free and open exchange of data between your website and the third-party platform.


You have an ESP (Email Service Provider) that sends out your email newsletter. People can sign up for your newsletter on your website. When they do, a 3rd party integration allows the newsletter form on your website to seamlessly pass the data to your ESP.

How does a 3rd Party Integration work?

Usually, a third-party integration passes data along an API, an Application Programming Interface. This is a set of programming commands that define what kinds of data is communicated between applications, and how that data is formatted.

The most common time that website owners interact with an API is with their API key. This is a random string of characters that verifies one program to pass data onto another – for example, your ESP has an API key, that is unique to your account. When you install their plugin onto your sidebar, so people can signup for your newsletter, it is the API key that tells the signup form how the data is to be formatted, which ESP it is going to, and to which account within that ESP the data needs to be delivered.

Many 3rd party integrations, especially in eCommerce websites, require customizations of arcane settings in order to get them to function smoothly for the user. Spending lots of time trying to figure these myriad options can be frustrating to even computer programmers; if you are not a programmer, and you find yourself spending hours fiddling with the settings of one of your WordPress plugins, it is time to work with someone who knows these plugins inside and out, so you can get back to doing what you do best.

Third Party Integrations With WordPress Plugins We Use Frequently

  • iMember 360
  • WooCommerce
  • Toolset
  • Zapier
  • PayPal
  • Mailchimp
  • Aweber
  • Constant Contact
  • Google Analytics
  • Amazon Web Services
  • ZenDesk
  • Buffer
  • Gravity Forms
  • Formidable
  • Contact form 7
  • Yoast
  • Wistia
  • YouTube
  • Vimeo
  • GetResponse

Do you have a complicated 3rd party integration with your website that we can help you with? Contact us today to tell us about what you’re working on.