Host of The Aware Show
“Caelan has a great way of taking your vision and making it a reality. He works really well with visionaries – I speak it, and he makes it happen! His website design for The Aware Show really captured my personality, and his project management skills kept my entire team on track. The beautiful summits he put together helped us to grow our list and expand our audience. Caelan is always positive and keeps a positive outlook on life!”
Community Membership Website with eCommerce Shopping Cart
- Membership website cross-selling hundreds of information products
- Secure mp3 file storage for 3000 episodes of audio interviews
- Content displayed based on user’s membership level access
As the host of the Aware Show, Lisa Garr has interviewed thousands of best-selling authors on her nationally syndicated radio show over the past 15 years. Her library of 3,000 audio interviews was augmented by here regular production of interview tele-summits, adding hundreds of video interviews into her library. Making content was not a problem for Lisa – she was trying to find a way to keep everything organized and easy to find for her customers.
The Aware Show Website – Before
Stellar Platforms recommended a members-only community website on a dedicated WordPress installation at https://theawareshow.com/store, designed to match the look and feel of the main site, but housing the media files separately on Amazon S3. We used a series of sophisticated database management display tools to display thousands interviews, including:
These four tools all worked seamlessly within the WordPress CMS, letting the team create a secure, members-only environment.
The Aware Show Website – After
Inside the rest of this members-only website, Lisa’s community members were able to see and purchase product packages, interview summit replays, and coaching courses. Once logged in, customers would only be able to view the premium content they had purchased. If they attempted to view content they had not purchased, they saw only the sales page, and the offer to buy. This encouraged users to navigate through the site to find related interesting content.
Creating a membership community solved The Aware Show’s digital organization problems. By charging her viewers a monthly access fee to view her full archive of interviews, the membership community also provided Lisa with an entirely new passive revenue stream for her business.
NYT bestselling author
“Not only was Caelan highly proficient in his professional skills, but he was also amazing to work with. His positive attitude helped make the project run smoothly and on time. I was impressed by the way he projected integrity in everything he did.”
Evergreen webinar funnel with affiliate marketing
- Directing and video production for webinar recording
- Registration automation sequence for new signups cross-selling spotlight offer
- Affiliate marketing setup for all new customers
James Twyman loves to create content, and is generous with communicating to his audience. His large email newsletter list enjoys hearing his regular messages of inspiration and love.
To support these messages with a program that generates revenue, he needed a consultation with a digital marketing agency to get results. Stellar Platforms recommended leveraging the content of his bestselling book “The Moses Code” by creating a series of live webinars that could be repurposed into an evergreen sales funnel.
His frequent appearances as a public speaker enabled James to create a lot of valuable and compelling content that resonated with live audiences, but he didn’t have a way to package it all together in an online course.
We collaborated on a live webinar series promoted through Facebook Ads, and repurposed the live broadcasts for automated evergreen funnels.
After planning and producing the webinars for live broadcast in Webinar Jam, we saw a flood of sales come in for James’ 8 week program. This customer data was used to structure the evergreen funnels in InfusionSoft, with specific follow-up messages customised for each type of customer.
We used the Divi theme to create a simple website that collects signups and delivers a 3-day video sequence, which ends with a call-to-action to buy James’ course. Every new customer is automatically made an affiliate of the program, and by sharing the program with their network, enabling some users to quickly make back their investment in the program through commissions.
Inventor, Designer, & Entrepreneur
“Caelan is a talented digital marketer who is always in beast mode – always zoned in, every pixel, every letter, every plugin, every line. He will help you discover the online success you’ve been hunting for.”
Webinar production support, content marketing
- Promote and sell online courses through webinar recordings
- Migration of courses into a new LMS system
- Promotion of media through content marketing
Andy Horner had a series of interviews scheduled with Jeffrey Gitomer, the legendary ‘King of Sales.’ The powerpoint slides Andy designed provided clear lessons on the strategy of selling, and many relied on his email marketing software, Outstand.
These interviews took a lot of time to produce, and Andy wanted to make sure his new multimedia assets would continue to provide value for their audience, well past the air date.
By providing live social media support, Stellar Platforms was able to pull out the best bite-sized ideas from the conversation. Screenshotting slides and pairing them with a quote from the speaker, these powerful nuggets of content were posted throughout the interview, so at the end there was an easy archive to reference of all the highlights, listed conveniently in the brand’s Twitter account.
Using the video editing software Screenflow, Stellar Platforms recorded and edited the live webinars into short serial episodes. These episodes were then migrated to the popular online learning platform Udemy, to be sold to new students in the future.
Nine of the best webinars were collected into a series of courses on Udemy, each containing a bullet list description of the key ideas communicated in the course. After recording the interview, these two thought leaders were able to move on to other projects, while these multimedia assets continue to grow the brand and their revenue.
Author, Coach, and Public Speaker
“It’s not easy to single out the best part of working with Caelan Huntress. Is it how deftly and swiftly he solves my technical issues? Or is it the energetic and enterprising approach he has to even the most mundane of tasks? Or might it be the fact that his creative and unique approach to his life and work bubbles under the surface in everything he does, evoking intrigue and excitement in anticipation of his next stroke of genius? What I can say with certainty is that his shooting star is one I want to hitch a ride on!”
Membership website cross-selling multiple products
- Members-only content lockdown promoting membership area when viewed by non-members
- Upsell of premium content on membership welcome page
- Opt-in sequence overhaul and autoresponder review
- Creation of multimedia archive from 200+ old mp3 interview files
Veronica Monet had a dedicated audience and a lot of content from the past few years. Her time as a radio show host was supplemented by a spree of media appearances, and she is often called upon as an expert in her field. After producing so much content, she didn’t have an easy way to organize it for her dedicated fans, and they had to rely on her weekly email newsletter to know what she was working on right now. All her old podcast interviews were collecting digital dust on someone else’s website.
Stellar Platforms conducted an audit of her media properties, her autoresponder sequences, and her blog articles. After tuning up her website for optimal SEO performance, we migrated her library of 200+ audio files and created a members-only archive where they can be accessed for purchase.
New subscribers are given immediate access to 3 of her best podcast episodes, as well as her 45 page ebook. Non logged-in visitors can see the podcast, but in place of the multimedia player, they only see a message to subscribe, making these podcast posts effective landing pages by themselves.
On the Welcome page, members are given access to the podcast episodes, as well as invitations to purchase deeper levels of membership in the site. For users who have purchased these upsells, the Welcome page displays their purchased content, instead of the calls-to-action to buy.
Author, filmmaker, and public speaker
“I’ve had many sites built over the past 10 years. This was, hands down, the best experience in regards to efficiency, design, and back-end mechanics. Caelan is easy to talk to, patient, knows what he’s doing and can execute in a timely manner. It was a pleasure.”
Website redesign and onboarding autoresponder
- Website redesign clarifying her brand and her main offerings
- 7-day autoresponder series developed out of her best blog posts
- Copywriting, graphic design, website design, email marketing
Robin Jay is a well-known public speaker and published author, and serves as President of the Las Vegas Convention Speakers Bureau. Like many content creators, she had lots of projects – as a filmmaker, a coach, a speaker and speaker’s agent, but she did not have a website capable of capturing leads or promoting her brand. For all the different facets of her career, she had difficulty in clarifying her offer and her call-to-action.
Through a series of coaching sessions defining her customer avatars, we determined that the ideal email subscriber would be someone who is interested in learning how to improve their networking skills.
Using content already on her blog, we repurposed her existing content into a 7-day autoresponder series and loaded the copy into emails in Mailchimp.
Robin Jay Website – Before
Now when people arrive on Robin Jay’s website, they are immediately impressed with her credibility and her credentials. The clear navigation makes it easy for people to review her major projects, and subscribers are given a series of content that speaks to their active needs and desires.
Robin Jay Website – After
Hall of Fame motivational keynote speaker, comedian, musician
“I highly recommend Caelan Huntress. He knows every aspect of this business. Working with Caelan has been absolutely fantastic. He is incurably positive, always uptempo, always having a great day, and I cannot recommend him highly enough”
Membership website with parallel sales funnels & online course development
- Parallel sales funnels offering resources repurposed from existing content
- Membership website built on subdomain to preserve sitespeed and SEO of main site
- 16 weekly course modules delivered via email into secure membership area
- Video production, storyboarding, scriptwriting, and motion graphics
His transformative message is centered around his signature question, “What IF?”
Many of his stories involve a pivot azround a life challenge by asking, “What IF?” and examples of companies who discovered new groundbreaking opportunities by asking “What IF?”
He already had a good website, a strong message, and lots of keynote clients. What he didn’t have was a way for members of his audience to practically implement the tools and techniques that would turn them into possibility thinkers.
Mike hired Stellar Platforms to perform a complete audit of his body of work, to identify B2C lead magnets, products, and offers that would further his thought leadership and give him something to sell after his keynotes.
We reviewed and categorized all of his written and video work, and identified 10 separate themes that could convert his existing content into new assets. Together we mapped out a series of lead magnets, offers, and modules in a new membership site.
Built on a subdomain of mikerayburn.com, the VIP site (for Virtuoso In Progress) became the members-only repository for Mike’s thought leadership. Stellar Platforms created the membership infrastructure, and co-ordinated the production of 10 independent lead magnets, each based around one of the 10 themes present in Mike’s body of work.
Each of these Lead Magnets is delivered to prime the member to upgrade into purchasing a standalone product on the same theme. Full membership to the VIP site (available for a recurring monthly fee) enables members full access to all of his products, across all of his themes.
You can see one of the opt-in pages and a finished PDF lead magnet by clicking below:
The lead magnets on Mike’s VIP site are now used to target specific communities, and bring them into Mike’s vault of ‘Virtuoso Practices.’ The common theme running through Mike’s work is the maximization of human potential. His ‘Virtuoso Practices’ enable his VIP members to take a step forward in one of the areas
In addition to the 10 lead magnets we produced to support the parallel sales funnel strategy, we also produced Mike’s signature course, the What IF? Challenge.
This series of 16 short videos are dripped out via Mailchimp, once per week, to encourage the user to journal their answer to a ‘What IF?’ question. All the modules are available at once, and the sales page, membership lockdown, and video editing was all produced by Stellar Platforms.
The promotion infrastructure includes:
- A Sales Page for individual customers
- A separate Sales Page for group accounts
- A brochure for selling group accounts after a keynote performance
- A Membership Website for selling and delivering the video course
- Newsletter automation to deliver the weekly lessons to customers over the 16 weeks of the program
You can see a sample of the video work produced by Stellar Platforms here: