Host of The Aware Show
“Caelan has a great way of taking your vision and making it a reality. He works really well with visionaries – I speak it, and he makes it happen! His website design for The Aware Show really captured my personality, and his project management skills kept my entire team on track. The beautiful summits he put together helped us to grow our list and expand our audience. Caelan is always positive and keeps a positive outlook on life!”
Community Membership Website with eCommerce Shopping Cart
- Membership website cross-selling hundreds of information products
- Secure mp3 file storage for 3000 episodes of audio interviews
- Content displayed based on user’s membership level access
As the host of the Aware Show, Lisa Garr has interviewed thousands of best-selling authors on her nationally syndicated radio show over the past 15 years. Her library of 3,000 audio interviews was augmented by here regular production of interview tele-summits, adding hundreds of video interviews into her library. Making content was not a problem for Lisa – she was trying to find a way to keep everything organized and easy to find for her customers.
The Aware Show Website – Before
Stellar Platforms recommended a members-only community website on a dedicated WordPress installation at https://theawareshow.com/store, designed to match the look and feel of the main site, but housing the media files separately on Amazon S3. We used a series of sophisticated database management display tools to display thousands interviews, including:
These four tools all worked seamlessly within the WordPress CMS, letting the team create a secure, members-only environment.
The Aware Show Website – After
We used Toolset to design a customizable database display with both custom CSS and the native Avada theme functions. By doing so, we were able to create specialized toggles that showcased the titles, air dates, and guest names of each episode. When customers opened the toggles, viewers were able to see the multimedia player, episode description, guest headshot, and biography.
Inside the rest of this members-only website, Lisa’s community members were able to see and purchase product packages, interview summit replays, and coaching courses. Once logged in, customers would only be able to view the premium content they had purchased. If they attempted to view content they had not purchased, they saw only the sales page, and the offer to buy. This encouraged users to navigate through the site to find related interesting content.
Creating a membership community solved The Aware Show’s digital organization problems. By charging her viewers a monthly access fee to view her full archive of interviews, the membership community also provided Lisa with an entirely new passive revenue stream for her business.
NYT bestselling author
“Not only was Caelan highly proficient in his professional skills, but he was also amazing to work with. His positive attitude helped make the project run smoothly and on time. I was impressed by the way he projected integrity in everything he did.”
Evergreen webinar funnel with affiliate marketing
- Directing and video production for webinar recording
- Registration automation sequence for new signups cross-selling spotlight offer
- Affiliate marketing setup for all new customers
James Twyman loves to create content, and is generous with communicating to his audience. His large email newsletter list enjoys hearing his regular messages of inspiration and love.
To support these messages with a program that generates revenue, he needed a consultation with a digital marketing agency to get results. Stellar Platforms recommended leveraging the content of his bestselling book “The Moses Code” by creating a series of live webinars that could be repurposed into an evergreen sales funnel.
His frequent appearances as a public speaker enabled James to create a lot of valuable and compelling content that resonated with live audiences, but he didn’t have a way to package it all together in an online course.
We collaborated on a live webinar series promoted through Facebook Ads, and repurposed the live broadcasts for automated evergreen funnels.
After planning and producing the webinars for live broadcast in Webinar Jam, we saw a flood of sales come in for James’ 8 week program. This customer data was used to structure the evergreen funnels in InfusionSoft, with specific follow-up messages customised for each type of customer.
We used the Divi theme to create a simple website that collects signups and delivers a 3-day video sequence, which ends with a call-to-action to buy James’ course. Every new customer is automatically made an affiliate of the program, and by sharing the program with their network, enabling some users to quickly make back their investment in the program through commissions.
Inventor, Designer, & Entrepreneur
“Caelan is a talented digital marketer who is always in beast mode – always zoned in, every pixel, every letter, every plugin, every line. He will help you discover the online success you’ve been hunting for.”
Webinar production support, content marketing
- Promote and sell online courses through webinar recordings
- Migration of courses into a new LMS system
- Promotion of media through content marketing
Andy Horner had a series of interviews scheduled with Jeffrey Gitomer, the legendary ‘King of Sales.’ The powerpoint slides Andy designed provided clear lessons on the strategy of selling, and many relied on his email marketing software, Outstand.
These interviews took a lot of time to produce, and Andy wanted to make sure his new multimedia assets would continue to provide value for their audience, well past the air date.
By providing live social media support, Stellar Platforms was able to pull out the best bite-sized ideas from the conversation. Screenshotting slides and pairing them with a quote from the speaker, these powerful nuggets of content were posted throughout the interview, so at the end there was an easy archive to reference of all the highlights, listed conveniently in the brand’s Twitter account.
Using the video editing software Screenflow, Stellar Platforms recorded and edited the live webinars into short serial episodes. These episodes were then migrated to the popular online learning platform Udemy, to be sold to new students in the future.
Nine of the best webinars were collected into a series of courses on Udemy, each containing a bullet list description of the key ideas communicated in the course. After recording the interview, these two thought leaders were able to move on to other projects, while these multimedia assets continue to grow the brand and their revenue.
Author, Coach, and Public Speaker
“It’s not easy to single out the best part of working with Caelan Huntress. Is it how deftly and swiftly he solves my technical issues? Or is it the energetic and enterprising approach he has to even the most mundane of tasks? Or might it be the fact that his creative and unique approach to his life and work bubbles under the surface in everything he does, evoking intrigue and excitement in anticipation of his next stroke of genius? What I can say with certainty is that his shooting star is one I want to hitch a ride on!”
Membership website cross-selling multiple products
- Members-only content lockdown promoting membership area when viewed by non-members
- Upsell of premium content on membership welcome page
- Opt-in sequence overhaul and autoresponder review
- Creation of multimedia archive from 200+ old mp3 interview files
Veronica Monet had a dedicated audience and a lot of content from the past few years. Her time as a radio show host was supplemented by a spree of media appearances, and she is often called upon as an expert in her field. After producing so much content, she didn’t have an easy way to organize it for her dedicated fans, and they had to rely on her weekly email newsletter to know what she was working on right now. All her old podcast interviews were collecting digital dust on someone else’s website.
Stellar Platforms conducted an audit of her media properties, her autoresponder sequences, and her blog articles. After tuning up her website for optimal SEO performance, we migrated her library of 200+ audio files and created a members-only archive where they can be accessed for purchase.
New subscribers are given immediate access to 3 of her best podcast episodes, as well as her 45 page ebook. Non logged-in visitors can see the podcast, but in place of the multimedia player, they only see a message to subscribe, making these podcast posts effective landing pages by themselves.
On the Welcome page, members are given access to the podcast episodes, as well as invitations to purchase deeper levels of membership in the site. For users who have purchased these upsells, the Welcome page displays their purchased content, instead of the calls-to-action to buy.
Author, filmmaker, and public speaker
“I’ve had many sites built over the past 10 years. This was, hands down, the best experience in regards to efficiency, design, and back-end mechanics. Caelan is easy to talk to, patient, knows what he’s doing and can execute in a timely manner. It was a pleasure.”
Website redesign and onboarding autoresponder
- Website redesign clarifying her brand and her main offerings
- 7-day autoresponder series developed out of her best blog posts
- Copywriting, graphic design, website design, email marketing
Robin Jay is a well-known public speaker and published author, and serves as President of the Las Vegas Convention Speakers Bureau. Like many content creators, she had lots of projects – as a filmmaker, a coach, a speaker and speaker’s agent, but she did not have a website capable of capturing leads or promoting her brand. For all the different facets of her career, she had difficulty in clarifying her offer and her call-to-action.
Through a series of coaching sessions defining her customer avatars, we determined that the ideal email subscriber would be someone who is interested in learning how to improve their networking skills.
Using content already on her blog, we repurposed her existing content into a 7-day autoresponder series and loaded the copy into emails in Mailchimp.
Robin Jay Website – Before
Now when people arrive on Robin Jay’s website, they are immediately impressed with her credibility and her credentials. The clear navigation makes it easy for people to review her major projects, and subscribers are given a series of content that speaks to their active needs and desires.
Robin Jay Website – After
Qi Gong Master
“This whole thing is great.”
Free trial sales funnel, autoresponder campaigns, and affiliate program
- Organization of existing media content into multiple product packages
- Free 5-day mini course autoresponder sequence cross-selling full 30-day course
- Membership area cross-promoting other product packages
- Affiliate program setup and deployment
Lee Holden takes great joy in teaching people how to live a healthier life. As a licensed acupuncturist and a professional QiGong instructor, he has created many videos and audio tracks to assist people with meditation, breathing, and movement exercises. Those who knew about Lee became avid fans, but he was having difficulty in reaching new students outside of his existing circles of influence.
No matter how much Lee enjoys leading patients through guided meditations during his in-person classes at the Santa Cruz Chi Center, his limited availability had become a major struggling point. Lee’s life was already split three ways:
- Being a loving father for three energetic children
- Running a successful healing center in Santa Cruz
- Going around the world to speak at conferences
While Lee wanted to do more to increase his income potential, he knew he couldn’t devote more time into teaching classes in person – so he wanted to create an online course of guided meditations. An evergreen product could have significant earning potential, and Lee knew it was the best option for his limited amount of free time.
Lee is an exceptional content producer. He has a great demeanor, a dynamic personality, a pleasant voice, and provides lessons in easy, clear language. Stellar Platforms helped him to organize his content into a series of online courses that cross-promoted each other in the membership area.
But, he still needed leads and traffic.
Holden QiGong now has an evergreen lead magnet that can nurture new students through a passive sales funnel. By advertising the landing page for the Free 5-Day Mini Course, new opt-ins become accustomed to seeing daily emails from lee, offering a new 7-minute video of breathing and movement exercises that they can do anywhere, even in a cubicle. The autoresponder sequence we designed upsells the full 30-day course, and the 3 Treasures Guided Healing Meditations package that we created out of a combination of Lee’s existing content.
Author, business coach, retreat facilitator
“I must say I am very, very impressed. I cannot believe how much of what I have written in the past you have so brilliantly repurposed. I really like how this is laid out and defined. This is wonderful.”
Website redesign with multiple sales funnels
- Customer avatars defining different market segments
- Parallel funnels offering resources relevant to each Customer Avatar
- Complete website redesign around these parallel sales funnels
In the corporate world, Norman Wolfe’s management consulting techniques are noted for pushing leaders to define bold new paths that take their organizations forward. Norman has spent decades as a consultant, and is also a public speaker, published author, and retreat workshop facilitator. But he was torn between multiple brand identities.
As a man of many talents, Norman needed different brands, but his brands were not clearly defined, confusing his audience. His book, The Living Organization, promoted his leadership organizational framework, while his company, Quantum Leaders, was geared towards his consulting business. While his book and his company had traits in common, they were still different brands that focused on different audiences, and Norman was struggling to keep things clear.
When Norman came to Stellar Platforms, he knew he had to clarify his brand identity for maximum impact, but he needed real guidance. The team analyzed his brands and came up with a plan.
Customer Avatars are essential for distinguishing between multiple brands, because you can use the ideal customers of each brand to guide your parallel designs. The Customer Avatars designed for Norman focused in great detail on the specific drives and desires of each of the demographics he was targeting, pairing them with offerings Norman had available. After the different Customer Avatars were created, we were able to design independent sales funnels to achieve maximum results, using the fundamental principles found in The Sales Funnel Workbook.
With Stellar Platforms’ parallel sales funnels and custom-created autoresponder sequences, all new subscribers are led to an individual thank-you page, delivering all the relevant gifts. (See that here.) Thanks to our assistance, Norman has successfully clarified the identities of his two different brands, using The Living Organization as an outpost for his organizational theory ideas, and Quantum Leaders as his personal consulting business. New subscribers are gently led by their interests into interacting with the appropriate facet of Norman Wolfe.