2018 Strategy Sessions

2018 Strategy Sessions

What is your best strategy for 2018?

You’ve got a whole new year to plan. Setting a plan for 2018 is more than writing New Year’s Resolutions – a solid 2018 strategy combines your habits and your goals. Spending the time to figure out what your 2018 goals are, and deciding how you are going to achieve them, will give you a roadmap to follow to your own predefined vision for success.

Over the past seven years, I’ve worked with lots of entrepreneurs. Many of them have successful, thriving businesses, but some of them just limp along, from year to year, never getting that far ahead.

The biggest difference I have seen is -> successful entrepreneurs make a plan.

Having a new plan for the New Yearallows you to do 2 things:

  1. Decide where you want to go
  2. Figure out the best way to get there

Without a plan, you might continue fumbling in the same direction, and it may improve your situation – or it may not. Like the Cheshire Cat says in Lews Carroll’s Through the Looking Glass,

“If you don’t know where you are going, any road will get you there.”


The entrepreneurs that are going to succeed in 2018 will have a plan, and that plan will help them achieve their goals. Are you one of them?

Questions to ask yourself about 2018:

  • What old projects do you want to complete in 2018?
  • What new projects do you want to get started?
  • What accomplishment would give you the most dramatic results?
  • What can you stop doing?
  • What regular tasks do you do, that can be done by somebody else?
  • What parts of your business have you been neglecting?

Planning for a new year is an exciting time. With the right focus and direction, you can amplify your effectiveness and results.

Some of the best tools I have found to use around New Year’s for planning the new year include:

Since I love brainstorming with people about their businesses, I am offering a dicsounted rate on a few 90-minute strategy sessions. Normally my time for client work is billed at $150 an hour, but for these New Year Strategy Sessions you can reserve 90 minutes with me for 90 dollars. 

“Marketing my personal business has a new direction and focus thanks to Caelan.  His talent for listening and understanding combined with his skills for painting the big picture really helps me to spend my advertising budget most effectively for getting the best results.  Not only does he see the big picture from a unique perspective, he is able to map the steps to take my business in the direction that will be most beneficial for me and my clients.”

Sara Mustonen

In 90 minutes, I commit to helping you identify your strongest outcomes for 2018, and make a plan for achieving them.

During our call, you may also have specific questions about your website, content marketing, multimedia assets, or a recent product launch. I’m happy to discuss anything you’re working on, but especially in the context of what you’re planning for 2018.

Are you ready to plan an exceptional year?

For $90, I’ll spend 90 minutes with you to help you do it.

About The Author

Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.

170 Best Email Subject Lines of 2017

170 Best Email Subject Lines of 2017

I subscribe to a lot of email newsletters. (As of this writing, I have 256,918 unread emails in my inbox.) While I don’t read all of these emails, I do scan them all, so I can find the best email subject lines. As a digital marketer, it is really useful to listen to what the masters of content marketing are doing, en masse. Every day as I sift through my email, I notice what grabs my attention. When an email subject line stands out in my inbox, I know there is something that it can teach me.

All year, I have been tagging the best email subject lines that catch my attention, and below is a list of the 170 best email subject lines that I saved. The author of the subject line is linked next to each one, so if you like, you can subscribe to their email newsletters, and follow the masters that I follow.

Table of Contents

22 Webinar Invitation Subject Lines

These subject lines ask your email subscriber to register for an upcoming webinar. Webinars are fantastic for creating rapport and delivering mini-campaigns that increase engagement.

8 Best Customer Survey Email Subject Line Examples

Getting feedback from your customers gives you invaluable marketing intelligence. (If you’ve got a website, btw, I’d love to know your thoughts in this 2-minute survey.) Getting your list to open the survey request is step 1, and a few different techniques are shown below. Coupons work well.

12 Good Email Subject Lines for Lead Magnets

These are the best email subject lines for getting opt-ins for a new list. If you want to develop a segment of your existing list, or clean your list so you can identify the people who are willing to re-subscribe, these subject lines will get your existing subscribers to opt-in again.

9 Re-Engagement Email Subject Lines

Sometimes, your open rate lies to you. Open rates are notoriously inaccurate, but they are still used to determine the level of engagement of your list – which can be factored into the likelihood you will land in Gmail’s Propmotions tab, or in the Spam folder. To keep your list engaged, you need to both produce compelling content, and check in with your subscribers regularly to see if they still want to be on your list.

21 Best Email Subject Lines for Sales

Email is for selling. Out of every method of selling things on the Internet, email is still the #1 driver of sales. Improving your open rate on your sales emails through a good subject line is probably the most granular thing you could improve to increase your revenue. Pay special attention to how people are selling with the best email subject lines, and you can increase your own sales as a result.

16 Post-Product Launch Email Subject Lines

These emails are sent after a product launch. If your product launch has a sales funnel, with a lead magnet at the top of it, or if you had a waitlist, then you have an additional group of people to market your product to during launch.  After launching your product, it’s good to keep communicating to this hot list with all the benefits of your product – the extra bonuses, the expiring offer, and the testimonials of people whose lives have been changed because of what you’re launching. The best email subject lines will help get those emails opened.

10 Subject Lines For Affiliate Offers

These emails were sent to promote another person’s product (or lead magnet) and they do a good job of creating interest, offering solutions to a pressing problem, and standing out in the inbox.

9 Great Blog Post Announcements

Announcing a blog post can get very pedestrian – or it could be an opportunity to showcase your great headline writing skills.

  • New post: 47 Resources for People Who Love to Write but Can Never Find the Time – Jon Morrow
  • What my vacation face-plant can teach you about success  – Marie Forleo
  • Are successful people crazy? Benji Bruce – Speaking Lifestyle
  • ✪ The Cardinal Sin of Self-publishing ✪ – Derek Murphy
  • 7 Questions You Have About RE-Launching a Product – Answered! – Bailey Richert
  • Did you miss this episode? Tim Ferriss
  • 5 Unusual Ways to Get Paid Doing What You Love (Even If You’re Not an Expert Yet!) – Live Your Legend Team
  • New Episode: Do you want to hear a joke? – Dr. Fab Mancini
  • My podcast launches today! – Noah Kagan

38 Email Subject Lines That Intrigue

The best emails in a crowded inbox can create a ‘pattern interrupt’ – something that makes you curious enough to stop what you are doing and actually pay attention. The best pattern interrupts are usually shocking in some way, making them stand out from the noise. These are the ones that caught my attention this year.

16 Email Marketing Subject Lines for Email Marketers

Many of the lists I subscribe to are about email marketing, since I spend a lot of my time marketing through email. These are the best email subject lines that don’t fit in the other categories on this page, but are of particular interest to people who work with email as their craft.

9 Welcome Email Subject Lines For New Customers

When engaging new clients on your list, getting them involved immediately is a great way to increase retention. A good onboarding sequence starts with an introductory email that gets opened.

Bonus Tip: Subscribe to Email Newsletters in ALL CAPS

You may have noticed that some of the best email subject lines listed above address the name CAELAN in all caps.

This is because I make it a practice to always subscribe for newsletters with CAELAN as my first name. I can easily pick out who is using a first-name parameter in their email, and who is actually addressing me personally, by the capitalization of my first name in the email.

Some people have a specific email address they use for email subscriptions, so they can corral them all into one inbox, and only check it when they want to. Personally, I like having everyone’s email newsletters crowding my personal inbox. I even disabled the ‘Promotions’ tab in Gmail so I can get an unfiltered firehose of communication anytime I check my inbox.

Whenever something stands out from that noise, I know that it matters.

About The Author

Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.

List Building with Lead Magnets

List Building with Lead Magnets

Well-designed lead magnets are great for building your email list, and they also serve as tangible examples of how you can solve the problems of your customer avatars. When I took Fizzle’s 7-day Build Your List Challenge recently, I knew that designing a good lead magnet was going to be a core component of the course. I thought it would give me a new lead magnet for list building, but I was wrong. What I did not expect was how easy this process would make inviting new clients into working with me.

Even if you don’t know precisely what a lead magnet is, you’ve probably seen them before. ‘Subscribe to get my free PDF workbook!’ is a standard call-to-action, to encourage people to sign up for your email newsletter list. The PDF workbook is the lead magnet – it is the free incentive that you offer your new subscribers.

My previous lead magnet was way off base. I was using the Sales Funnel Workbook, which is an awesome piece of content, but it’s way too advanced for the type of person who usually hires me. I love geeking out on sales funnels, but my clients, they hire me because they do NOT love doing this. They want me to do it, and deliver them the results.

I’m really glad I signed up for Fizzle’s 7-Day Challenge, because I knew my lead magnet needed an overhaul, and even though I’ve got really well targeted customer avatars (you can see them here) I wasn’t offering them something that they wanted.

By doing the foundational work, thinking and strategizing about what my customer avatar really wanted, I became flooded with new potential clients, and I was also able to show off some of the digital skills that I rarely get to showcase.

Here’s how it happened:

Step 1: Sign up for Fizzle’s 7-Day Grow your List Challenge

This is an excellent email course – and I say that as somebody who produces autoresponder courses for a living. There was plenty of content delivered to my inbox every day, but it was scannable, and focused on simple outcomes and tangible wins.

Step 2: Do the work for list building

I must confess, I started this course three times before I actually got all the way through. The final time, I doubled back when I had a better idea. All in all, it took me 10 days for this final run (and a combined total of 5.75 hours), but the extra time spent was worth it. When you’re digging, you never know how far it is until you strike riches; sometimes you just have to keep at it.

Step 3: Make the right thing for clients, not for list building

To give myself accountability, I liveblogged my homework for this course every day on YouTube. You can see it here:

When I was finished, I was surprised to find myself with a Homepage Audit. This was a 48-question self-assessment that anyone with a website could use to improve their website design, functionality, and loading time.

I started making this into a Homepage Grader instead, assigning a score to every question, but then I realised, once again, I had made the wrong thing for my audience.

Step 4: Iterate, again – just not for list building

The kinds of people who hire me are not going to sit through a 16-step fillable form, learning all about their website flaws along the way. The types of people that hire me, they don’t want to do all that stuff – they want to pay somebody like me to give them customised, specific recommendations, and then to implement those recommendations.

So I offered the first part for free.

Step 5: Gateway Product instead of list building

I’ve been trying to pin down a gateway product for years, and I didn’t figure it out until I went through this experience.

All I did was offer free homepage reviews to my personal network. Anyone who has a website (those are my kinds of customers) and filled out a simple form would get a free 5-10 minute video screencast review of their homepage, where I would discuss the 4 things I liked about their homepage, and listed 4 things I would improve.

Here’s what I made:

These quickly became very popular. Nearly half the people that I did this for asked me, “How much would you charge for doing those 4 fixes?”

It worked like a charm.

By providing my services for free to people who matched my customer avatars, I was able to do a lot of things at once:

  • Demonstrate my expertise
  • Provide some actionable advice that they can use right away
  • Open a conversation about improving their website
  • Build credibility, trust, and rapport

As a client generation tool, this has worked really well. I became so swamped with new work that I had to set up a paywall; instead of offering my homepage reviews for free, now they cost a few bucks. It’s still a great value, but having a paywall filters out the people who wouldn’t want to pay for my services, and preserves my time and energy for people who are already willing to pay for the work that I do.

My email list? It’s growing, but not very fast. Everybody who got a homepage review became a subscriber. But I can’t use this as a lead magnet; it’s too time intensive for me to offer a 10-minute customised video for every new email subscriber.

Besides, what’s better for me right now: a subscriber that might buy from me one day, or a new client that will buy one of my services, right now?

Moral of the story: New clients are more valuable than email subscribers.

I’ll keep working on the lead magnet, because I do want a good passive way to build my list.

The big lesson I learned here is to follow your creative impulses, even if you’re going off track. If you know what you’re aiming for, sometimes going off track can give you a much better shot at reaching your goal.

About The Author

Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.

9 Reasons Homepage Sliders Suck

9 Reasons Homepage Sliders Suck

Like many website designers, I have a negative opinion about website sliders. At least half of my web design clients come to me with detailed ideas about all the slides they want on their homepage, and most of the time, I can talk them out of it. It’s not that sliders are hard to create; any web designer knows how to add a slider in a WordPress homepage.

The problem is that on your website homepage, sliders are just a bad idea.

Here are 9 reasons homepage sliders suck:

1. Website sliders slow down your website.

A website slider is a hefty piece of code. Unlike a text box with an image, a slider is a fancy section that can replace its own content with an animated transition. That transition takes some time to load, and your browser has to do it.

Each slide is a big image, and that takes some time to load, too. In a typical slider, the browser has to load multiple images, animated transitions, and the controls for navigating the slider – all above the fold.

2. A slider above the fold is not a lazy load.

‘Above the fold’ is a newspaper term, defining the content that is above the fold bisecting the first page of the newspaper. This is where you put your most important content, because it is the first thing that someone sees when they are deciding if they want to read further.

On a website, ‘above the fold’ content is what is in the browser window, without scrolling, when the page first loads. Ideally, this should be your fastest content, because you want to give your user something to see right away.

Many websites use ‘lazy load,’ or asynchronous loading, so they do not download (or display) images from further down the page until the user scrolls to that section. This is good for website usability, because if you have to wait for the entire long web page to download before you read what is on the top, you are sitting and twiddling your thumbs, waiting for the entire page to be delivered to your browser, instead of reading the top and waiting for the bottom at the same time. Sliders that are at the top of the homepage (above the fold) have to load first, and your user has to wait as soon as they arrive.

Pro tip: Put your website URL in GTmetrix.com to measure how fast your website loads, and see how big it is. You should aim for under 1MB and 5 seconds.

3. Your first page load looks bad.

At this point (maybe now is good) you may be heading over to your website in a new tab to take a look at your own website slider, to see if it’s doing some of the things I’ve mentioned. Keep in mind, you have seen your website slider before. This means that that your slider images are cached.

Your browser has already downloaded the big images in your slider before, and your browser, helpful servant that it is, has stored those images in the browser cache. This is great for you, as the user, because it means you don’t have to re-download the images every time you visit your website.

But that’s just you.

New visitors to your website will have to load your slider images from scratch, because they have never downloaded these images before. What they see may be different than what you see.

Pro tip: Clear your browser’s cache, and visit your website homepage. How long does it take the slider to load?

“Every second it takes to load a page past two seconds hurts the user experience, and has an impact on search performance.” Harrison Jones

4. Slider images are big and take time to load.

Your slider images should be big, anyway. If you’re using a 300px wide image in a full-width slider, it’s going to be pixellated and look really fuzzy.

While I do love the look of full-width images in web browsers, they need to be optimised for the web. If your image is 1.4MB, you are already way beyond the recommended 1MB threshold for total page size that you want to aim for, with just one image.

Using a tool like optimizilla.com, you can easily and quickly optimize your images, reducing their filesize dramatically. As a practice, I always run my images through optimizilla before uploading them to the WordPress media library. Watch me do it here:

Pro tip: Replace some of your biggest homepage images by running them through optimizilla. This free tool reduces the filesize of your image without sacrificing quality. Re-run GTMetrix after this, and you can measure precisely how much your images have been slowing your sitespeed down.

5. Website sliders are vulnerable to hackers.

The popular Revolution Slider, which has some amazing animation features, is often a target for hackers, precisely because it is so popular. Unlike the WordPress core, this slider plugin is not nearly as secure, and not updated as frequently.

This makes it a tempting target for hackers, because if they can exploit a vulnerability in a popular slider plugin, they can gain access to many websites quickly, before a repair patch is issued and installed.

Pro tip: Install the free WordFence plugin to check your site for malware and clean up after attacks.

6. Website visitors scroll down for more information, they do not wait for a slideshow.

How often do you land on a new homepage, and wait for the pretty slideshow to finish its carousel?

Do you find yourself hovering over the navigation dropdowns, obscuring the slideshow?

Or do you scroll down to search for information, ignoring the slides entirely?

“The primary purpose of your home page should be to create a high-level map of the world for your visitors so they can understand the range of available products that you carry. The giant banner will take up all of the prime real estate on the home page and push this navigation off the visible top of the page – sabotaging the page’s primary purpose.”   Tim Ash

7. Multiple Slider CTAs split the user’s attention

One of the golden rules of landing pages is: give the user one option.

If you are sending a user to a landing page, through paid traffic (like a Facebook ad), you want this new user to do one thing, and only one thing. That is your Call-to-Action. Distracting them with other options (like your navigation bar or footer menu) will decrease conversions. In most cases, your homepage is not a landing page, but the same principle still holds true:

If you give your user too many options, they will select none of them.


On your homepage, you’ve already got your entire navigation menu, maybe a sidebar, and (hopefully) a Call-to-Action to subscribe to your newsletter.

If you distribute some of these CTAs through your slider buttons, you are diluting the effectiveness of ALL of your Calls-to-Action. According to KissMetrics, “of users’ first three eye-fixations on a page, only about 22% are on graphics; 78% are on text (headlines, article summaries, captions). In fact, people often ignore images entirely until the second or third visit to a page. So taking up the majority of your page’s real estate with images is ass-backwards.”

8. Information in sliders looks better in columns.

Most times, if you are expressing separate ideas in separate slides, they would be easier for the user to view all at once, in columns. Take a look at these two options below, and ask yourself which is more effective for you, as a user:

Here is a Slider:

Search Engine Optimization

Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn’t go so far as calling Google stupid (it is, quite likely, the largest artificial brain on the planet) but it thinks in very different ways than we do. Part of the...

eCommerce Shopping Carts

At its core, the purpose of your website is to help strangers become customers. The transaction where this formally happens on the Internet is usually in eCommerce shopping carts. The moment a new customer pays you for the first time, that is when they are putting...

Third Party Integrations

Third party integrations can be confusing, but any website that is more than brochure-ware needs to manage multiple platforms by using them. What is 3rd party integration? Third party integrations with WordPress websites are when you sync another platform or account...

Here is the same information, in columns:

Search Engine Optimization

Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn’t go so far as calling Google stupid (it is, quite likely, the largest artificial brain on the planet) but it thinks in very different ways than we do. Part of the...

read more

eCommerce Shopping Carts

At its core, the purpose of your website is to help strangers become customers. The transaction where this formally happens on the Internet is usually in eCommerce shopping carts. The moment a new customer pays you for the first time, that is when they are putting...

read more

Third Party Integrations

Third party integrations can be confusing, but any website that is more than brochure-ware needs to manage multiple platforms by using them. What is 3rd party integration? Third party integrations with WordPress websites are when you sync another platform or account...

read more

Which do you like better, when you are scrolling down a webpage? I’m guessing the columns were easier for you to scan and digest.

If you don’t have a website theme that makes columns super easy, then consider a simple Hero Image. As the Altos Agency suggests, “A well-executed hero image serves as the very first glimpse of your site most visitors encounter, and should combine everything from your unique personality to a laser-focused look at just what you offer and why users might want to learn more. Pair that with a powerful CTA and you’ve got a static header image that actually attracts more clicks than any slider.”

9. Sliders are not that important.

If there was really something you wanted your user to see, as soon as they land on your homepage, you would show them that one thing. (Identifying that one thing is extremely difficult – that’s why it’s so important to work on your Customer Avatars.)

As Michiel Hiejman says on Yoast, “What you’re saying with a slider is basically: ‘I really don’t know which product or picture I should put on display on my homepage, so I’ll just grab 10 of them!’ In that case, you really need to add focus. If you don’t know what to choose, how would your visitors or clients?”

With every lukewarm offering you have sprayed across your slider, your website visitor gets more distracted.

“Unless the image slider is the only thing on your website (bad idea!), it’s not a good thing. It means it takes away attention from everything else – the stuff that actually matters. Like your value proposition. Products. Content.”

homepage sliders peep laja

– Peep Laja 

Do we need to talk about your homepage?

If you have a website slider that is dragging down your sitespeed, I can design a multi-column section that conveys all the same visual and text information as your slider, but loads your website much faster.

We can have a complimentary 30-minute consultation, and I can answer any questions you have about your website or digital marketing. Schedule a time here.

Or, I can provide you with a free 10 minute video review of your homepage. Sign up here.

About The Author

Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.

August Afternoons

August Afternoons

Would you like to fix a few things on your website before the summer ends? We can do that in an August Afternoon.

As you may know, I’m going to New Zealand. While this transition takes place, I’m on a mission to clean up loose ends in my life and business. I want to help you do the same. If you’ve been embarrassed to send people to your website, or you’ve been avoiding getting needed help with technological issues, let’s get through these unfinished tasks together.

Our afternoon-long strategy and production session could include:

  • Strategic coaching about your business, brand, or website
  • Website troubleshooting and research
  • Specific copywriting work on a piece of content
  • Revision of your homepage or website copy
  • Review of your website and media properties
  • Suggestions for how to increase your sales
  • Competitive research and analysis
  • Project scoping for other contractors to carry out
  • Brainstorming ideas for a new email autoresponder sequence, followed by an hour of copywriting, followed by review and revision

Normally my rate for working on digital strategy, website design, and content marketing is $150 an hour.

However, for the month of August, I’m offering a 33% discount off my normal rates for these strategy sessions.

For $300, you can have me all to yourself on an August afternoon.

  • Is your website running slow?
  • Does your about page need to be rewritten?
  • Is a WordPress plugin giving you trouble?
  • Do you have an idea for a new product to launch?
  • Is there a lead magnet that’s 75% done, and you’re ready to finally make it happen?

Book your 3-hour strategy session today. Once all these spots are gone, getting my time at this rate won’t be available again.

(Unless I decide to move again to another hemisphere – we’ll see.)

I’d love to work with you during an August Afternoon.

Book your time here.

August Afternoons FAQ

If you’re in New Zealand, Caelan, will it really be a summery August Afternoon for you?

No, it won’t, not at all. If you are in the Pacific time zone (like 65% of the subscribers on this list) then New Zealand is 19 hours ahead. Wait, don’t do the math – trust me, it breaks your brain – because New Zealand is functionally five hours behind Pacific Time, but a day ahead. Still, don’t do the math – save your brain. Or use this converter.

I’ll be staying on Pacific time for my first few months in New Zealand, waking at 3am local time. The earliest starting time for August Afternoons(1pm Pacific) will be 8am my time.

So no, it may not be an afternoon for me, depending on where you are in the world. It also won’t be summer, it’s been snowing in Wellington.

My website has a lot of issues, can we fix all of them in three hours?

Maybe not all of them – but I can make a big dent. Many website issues can be solved quickly, and if you bring a list of improvements you would like to make, I will go through as many as I can in three hours.

For any issues I cannot fix during our August Afternoon, I will provide resources, tutorials, recommendations, and next steps – so even if it’s not fixed, you have a plan of action.

I want to improve my organic search rankings. Can you help me with that?

In 3 hours I can run a comprehensive set of reports on your website, detailing how you rank for relevant keywords. I can also perform competitive analysis, to discover what your competitors are ranking for, and offer specific suggestions on how to improve your own ranking for those keywords, as well.

I can also dramatically improve your sitespeed, which has become one of the largest factors Google uses in determining search rankings. By analyzing your site I can find the largest bandwidth hogs, and create a plan of steps for improving these specific issues. Some of those issues, I can fix right on our call.

I want to redesign my entire website. Can you do that in three hours?

Unless you have a very small website, then no, I cannot redesign it all in 3 hours. But I can rewrite a few of the important pages (like your homepage or your About page), rewrite your calls-to-action, or design a new version of your website in a sandbox.

Website redesigns need multiple revisions anyways, and you can get at least one out of an August Afternoon.

Can you plan my upcoming project, so that I can delegate it to my team?

Absolutely. Project planning is one of my specialties. Collecting all the different pieces of a project together, and identifying all the next steps (with lots of checklists!) will jumpstart that project that’s been languishing at the back of your mind.

How much time and money do I need to invest?

In addition to being present during our 3-hour strategy session, I will need you to describe your project to me in advance via email. I will review your materials before our call so I can come prepared with questions and ideas; your advance briefing will help me to be more effective for you during this project.

$300 will reserve 3 consecutive hours of my time. See availability here.

Can I purchase one of these sessions from you and use it after August?

The 3-hour strategy session is a discount off of my normal hourly rate of $150, and it is only available for the limited period of this promotion. Hiring me after August will only be in accordance with my standard terms, with a minimum purchase of a 5-hour block of time for $750. If your schedule does not open up until September, I’d be happy to work with you at that time under my normal terms.

What is the format of our meeting?

Ten minutes before our call, I will send you a short, funny, inspirational video to get your juices flowing. Then, we will each have an optional 1-minute solo dance party.

At the precise time of our appointment, I will call you via Skype, Slack, or phone, and we will bring up the agenda that I have sent you in advance.

Together, we will edit the agenda for our call for a couple of minutes, and then dive right in.

The format of our session is dictated by the needs of your project. We might talk for twenty minutes, and then break while I get into your servers and making improvements to your website. Or, we could be collaborating on a Google doc together, fixing your website copy and editing ideas together. We could keep the call going the whole time, call each other back and forth every thirty minutes, or talk once at the beginning and once at the end.

You’ll have your very own in-house outsourced marketing consultant for three hours; we can format this session whatever way we think is best.

I know my website needs work, but I don’t know exactly what it needs. How can we work together if I don’t know what I need?

I can help you figure it out. We’ll start by looking over your website together, and I’ll ask you a bunch of questions. Based on your answers, and what I see on your website, I will make recommendations for how to best meet your goals in the time we have. I will also provide you with a detailed plan for improving your website and platform after our meeting, which you can execute with any digital marketer.

“Caelan has a great way of taking your vision and making it a reality. He works really well with visionaries – I speak it, and he makes it happen! His website design for The Aware Show really captured my personality, and his project management skills kept my entire team on track. The beautiful summits he put together helped us to grow our list and expand our audience. Caelan is always positive and keeps a positive outlook on life!”

 – Lisa Garr

I don’t have a website, just an idea. Can we work on my idea?

Brainstorming an idea is one of my all-time favorite things to do. As a coach and strategist, I can help you hone your idea and turn it into an actionable project.

I need a sales funnel for one of my products, can you make that in three hours?

While sales funnels are one of my specialties, they typically take me more than three hours to make. However, we can work through the Sales Funnel Workbook together. This way, we could identify what assets you already have that we could use in your Sales Funnel, and build (or outline) a few of the other pieces.

My email newsletter subscription isn’t working, can you fix it?

This is a perfect project for an August Afternoon. If you need to get one platform to pass data to another, and customize what users see at different steps, all I need are some logins and an idea of what you want, and I can fix it quickly.

Ready to go?

Book your 3-hour strategy session today.

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