When a public speaker wants to charge professional rates, they need professional marketing collateral.
In addition to a /speaking page on yourname.com, every professional speaker needs to have:
3-minute video demo reel
Multi-page PDF Speaker Kit
Media Kit with headshots, bio, and introduction
Since I help people tell better stories using digital media, creating speaker collateral is something I often do for my clients.
Authors, coaches, and speakers are the kinds of entrepreneurs that make a living from their expertise.
Sharing your expertise in the most media-friendly manner might not be in your wheelhouse. But it is in mine.
Recently I made a full set of speaker collaterals for leadership keynote speaker Dave Rosenberg. If you’d like to see the quality of work that I do, you can click below to review his new:
Developing these materials was the culmination of six months of work together. In addition to producing these high-quality representations of Dave’s work, Stellar Platforms also:
Interviewed, hired, and trained Dave’s first marketing VA
Created a series of SOPs documenting a new content production pipeline
Wrote email newsletters based off Dave’s videos, and trained his VA on how to transform future videos into social media posts
Created a Sales Navigator campaign to generate new leads on LinkedIn
Managed the outbound prospecting and integration with Zoho CRM
Identified dozens of reusable Magnetic Messages centered in his IP
“What you’ve done by creating this material,” Dave told me, “is enable me to believe in the value that I bring to the table. That’s the true gift. I have the confidence to dream bigger, and to go after that dream.”
If you’re a professional (or future) speaker who needs a new sizzle reel, or a flashy onesheet that describes your keynote, schedule a free marketing consultation and we can start a conversation.
You can also review my case studies to see if this is the quality of work you want supporting your personal platform.
Every year, I listed the best email subject lines according to my personal email inbox.
My Totally Biased Judging Methodology
3rd place – You are on the list. Sometime in the past year, I opened one of your emails and thought, ‘Hey, that got my attention.’ I put a label on your email so you would be on this list when it came out.
2nd place – You are on this list more than once.
1st place – You have written more subject lines on this list than anyone else.
Since I subscribe to digital marketers and sales leaders, the content of the subject line skews to that school of thought. But I follow these people the most because they write the best email subject lines, and are more likely to contribute to my swipe files.
3RD PLACE – Best Email Subject Lines of 2021
There’s something you’re not telling me – Allie Bjerk
do you see that elephant in the corner? – Yael Bendahan
want to hit your income goals this month? (and next?) – Yael Bendahan
the daily affirmation that changed everything for me – Yael Bendahan
I’ve been collecting the best subject lines from my inbox every year for a while (see previous yearly roundups here). Feel free to review these subject lines, click through to the authors, and subscribe to their email newsletters (if someone is on this list, they are worthy to follow).
Once you learn about writing better email subject lines, it’s time to automate your marketing! My Marketing Automation Planner takes you step-by-step through the process to create a lead generation machine. Get all my best tools, templates, and workbooks here:
Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.
Intelligent autoresponder email marketing campaigns can save you lots of time, while creating a solid engagement process for prospective customers just as they begin engaging with you. Your autoresponder emails are crucial for converting strangers into customers.
Your weekly email newsletter is time-sensitive, and trapped in the present moment. Your autoresponder campaigns are eternal, and progress at the pace of your prospect’s knowledge of you, and is not limited by what you happen to be saying, writing, and sending right now.
Autoresponder Example
Out of Office Autoresponder Message
You’ve surely received an autoresponder like this before. You email someone, and you instantly receive a reply, telling you about the details of their vacation and when they expect to be back.
They don’t take the time to send you this email as soon as you hit their inbox. The entire purpose is that the autoresponder communicates what you need to know, in your timeframe, with total disregard of the sender’s timeframe.
For converting strangers into customers on your website, an autoresponder email sequence is typically used in concert with the stages of your sales funnel.
Consider how someone is feeling and thinking, just after they have subscribed to your list, and write your email to the customer avatar as they exist in that specific moment.
Typical Autoresponder Email Sequence
Thank you for subscribing! Here is your lead magnet. Follow me on social media.
Did you like the lead magnet? Here’s a story of someone who had a transformation because of it.
Here’s another story, of someone who faced my customer avatar’s main problems, and how they were transformed.
Brief mention of services.
Educational email about the industry or current environment.
People with this big problem seek a solution. I have a solution, and I will tell you next time.
Hard sell of services.
Educational email.
Survey request.
The better ESPs (Email Service Providers) will allow you to segment your lists based on their activities. If someone subscribes to your list after becoming your customer, for example, you don’t want to send them the ‘hard sell’ email – they should be left out of that step in the autoresponder sequence.
Autoresponder Email Marketing Platforms
ConvertKit
Aweber
Mailchimp
Constant Contact
InfusionSoft
There are plenty of others available to choose from, but these are the ones that we typically work with and recommend to our clients.
How I Judge The Best Email Subject Lines of the Year
3rd place – You make it on the list. Sometime over the last 12 months, I opened an email from you and said, ‘Hey, wow. Good work.’ I popped a label on it so you would be on this list when it came out.
2nd place – You are on this list three times.
1st place – You have written more subject lines on this list than anyone else.
It’s true, this list is subjective, and I subscribe to more digital marketers and sales trainers than most people – however, I follow these people the most, because they are the best at writing subject lines that capture attention and get opened.
Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.
For the third year in a row, I am happy to bring you the Best Email Subject Lines of the year! You can read the Best Email Subject Lines of 2017 and the Best Email Subject Lines of 2018 if you’d like to take a look.
But these, right here, are the freshest good subject lines for emails.
How I Judge The Best Email Subject Lines of the Year
3rd place – You make this list. Sometime over the last year, I opened an email from you and said, ‘Hey, wow. Good work.’ I popped a label on it so you would be on this list when it came out.
2nd place – You make this list more than twice.
1st place – You have subject lines in this list more than anyone else.
It’s true, this list is subjective, and I subscribe to more digital marketers and sales trainers than most people – however, I follow these people the most, because they are the best at writing subject lines that capture attention and get opened.
3RD PLACE – Best Email Subject Lines of 2019
What would an extra $577 per week do to improve your household? – Darren Pratley
Ryan Deiss is the creator of DigitalMarketer.com, and provides some of the best training tools and digital marketing certification programs on the web. It’s no wonder he is this year’s winner – this is exactly the kind of material he teaches.
Ryan’s Best Email Subject Lines of 2019
[CLOSING] Unicorns pooping rainbows?
I proposed on the first date
This is awkward, but…
I noticed your name still isn’t on the list, CAELAN
You may have noticed, when Ryan’s final subject line landed in my inbox, it displayed my name in all CAPS.
This is because whenever I subscribe to newsletters…I always put my name in all CAPS. This way, I can immediately differentiate between automated and personal emails.
When you have 395,911 unread emails in your inbox (like I do) you find some quirky ways to manage the volume, and this is one of them.
What was your fave subject line in this list? Click here and tell me on Twitter!
About The Author
Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.
The awards for this contest, the Best Email Subject Lines of 2018, is totally biased and skewed. To even be considered for this award, you have to:
Publish a newsletter regularly, to which
I happen to be subscribed, and
One or more of your subject lines has to make me go, ‘Wow!’
Last year I did a round-up of the 170 best email subject lines from 2017. Now that we’ve faced another New Year, I clicked the same Gmail label in my inbox to pull up a list of all the best emails that got my attention in 2018.
Email Subject Line Contest Judging Criteria
3rd place – You show up in this list. Sometime, in 2018, you sent me an email with a subject line that made me say, ‘Wow, that’s good.’
2nd place – You show up in this list more than once.
1st place – You show up in this list more than anyone else.
Again, this is a highly subjective list, and it’s skewed towards digital marketers and salespeople (since they are the content creators I like to follow the most, and they are usually the best at writing subject lines that make you want to open the email) and the joy of having your own award show is that you get to award them however you please, so without further ado, here is…
The hardest decision I’ve made in my business this year. – Caleb Wojcik
Make Your Website a Well-Oiled Machine – Pia Larson
While some of these subject lines look like they were addressed to me personally, or seem to be a personal request, I can assure you, they are not. Some of these were so good because they insinuated a personal connection so well, but these were really all mass emails.
The email subject lines in this list – these are examples of really good mass emails.
2ND PLACE – Best Email Subject Lines of 2018
These authors showed up multiple times in my inbox this year, and more than once I said, ‘Hey, that’s a really good subject line.’
(super time sensitive) Create Awesome Online Course is open
The biggest mistake I made in my business (plus deadline)
1st Place – Best Email Subject Lines of 2018
Marisa Murgatroyd, Brand Builder and Marketing Strategist
Marisa Murgatroyd provides done-for-you branding, website design, and training on becoming the most bold, colorful, vibrant expression of who you are online.
Marisa also has one of the best platforms on the internet, IMHO. She’s got crystal-clear messaging, top-notch website design, excellent sales funnels and creates a TON of content. So it’s no big surprise that she showed up in this (highly subjective) list a total of NINE times.
Marisa’s Best Email Subject Lines of 2018
Can we work together on your business?
I hit 7-figures because I did this…
what Luke Skywalker can do for your business
this common product creation mistake can lead to zero sales
this is not a trick question
I’ve got an idea for you!
{true story} How I hit zero….
2 inconvenient fact that should disqualify me as a coach
{urgent} change of plans….
About The Author
Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.
I am an American expat living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family. I'm a website designer, copywriter, and sales strategist who specializes in creating online courses and sales funnels for bestselling authors, business coaches, and professional public speakers.
![[Case Study] Speaker Collaterals for Leadership Keynote Speaker Dave Rosenberg](https://stellarplatforms.com/wp-content/uploads/2024/11/dave-rosenberg-testimonial-1080x628.webp)
David Newman
Ryan Deiss
Steph Crowder
Marquel Russell
Stefan James
Allie Bjerk
Jay Baer
I am an American expat living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family. I'm a website designer, copywriter, and sales strategist who specializes in creating online courses and sales funnels for bestselling authors, business coaches, and professional public speakers. 
