Best Email Subject Lines of 2018

Best Email Subject Lines of 2018

The awards for this contest, the Best Email Subject Lines of 2018, is totally biased and skewed. To even be considered for this award, you have to:

  1. Publish a newsletter regularly, to which
  2. I happen to be subscribed, and
  3. One or more of your subject lines has to make me go, ‘Wow!’

Last year I did a round-up of the 170 best email subject lines from 2017. Now that we’ve faced another New Year, I clicked the same Gmail label in my inbox to pull up a list of all the best emails that got my attention in 2018.

Email Subject Line Contest Judging Criteria

  • 3rd place – You show up in this list. Sometime, in 2018, you sent me an email with a subject line that made me say, ‘Wow, that’s good.’
  • 2nd place – You show up in this list more than once.
  • 1st place – You show up in this list more than anyone else.

Again, this is a highly subjective list, and it’s skewed towards digital marketers and salespeople (since they are the content creators I like to follow the most, and they are usually the best at writing subject lines that make you want to open the email) and the joy of having your own award show is that you get to award them however you please, so without further ado, here is…

3RD PLACE – Best Email Subject Lines of 2018

I kept this secret way too long – Mira Kelly

I never wanted to be an entrepreneur – Stu McLaren

DAMMIT DAMMIT DAMMIT – Kartra

Can we talk about getting you leads? – Dan Faber

Announcing major new services for your site. – Jetpack

How I Generated 800 Booked Calls With A Four Page Website – James Kemp

So, stop me if you’ve heard this one – Joseph Michael

How to get 10 paying Clients Now – Ted McGrath

New for you. The Mozart Pack is now ready. – Divi Den

The bad advice I followed at the start of my business – Melyssa Griffin

Full-time author within 12 months (how she did it) – Nick Stephenson

Question – Holden Qigong

did you miss it? – Jill Knouse

You are guest speaking on TED in 3 days (you’re ready, right?) – Dominika

Write me back if you want one of 7 test drives – Amber McCue

I know Keto is hot. Here’s a simple way to do it. – Pedram Shojai

Surprise! Unlock a Free Membership Upgrade When You Join Today – Trusted Housesitters

[pdf download] Get paid to share your message – Ben Kniffen

Why I love it when my clients are afraid – Laura Simms

Steal this sales email – Shenee Howard

You won’t believe who just joined the Naturopathic CE Faculty! – Naturopathic CE

I recorded a video for you – Fab Mancini

“That’s the stupidest idea I’ve ever heard” – Vishen Lakhiani

You’ve acquired FIFTY PERCENT OFF 😉 It’s confirmed, CAELAN – Expedia

Can we put your name in the raffle? – Danny Iny

Day Six – “ABANDON SHIP!” (and other launch lies your brain tells you) – Kyla Roma

[Explosion noises] – Digg

Don’t buy this course! Guerilla Publishing is NOT for you if… – Derek Murphy

Your “Start Here ” Page – Pat Flynn

REGISTRATION IS NOW OPEN – Susan Peirce Thompson

Now I’m obsessed. – Nick Stephenson

Changes – SARK

do you believe me yet?- Cory Huff

Announcement : Introducing Unstoppable with Kerwin Rae – Kerwin Rae

You have a $603 credit – Michelle Shaeffer

The Productivity Hack That’s Made Me Millions – Bob Allen

Can I give you $1000? Two people are going to win…might as well be you. – Kelly Poelker

You’ve always wondered ….Now you can find out for yourself – Team Tony Robbins

The ultimate list building short-cut (PDF DOWNLOAD Inside) – Navid Moazzez

BOOM! This is how you make money from a tiny list – Meera Kothand

Something BIG is coming – Steph Crowder

Write better emails TODAY-Here’s how – Derek Halpern

You’re not in yet 🙂 last chance today! – Aaron Morin

Can you come as my guest? (VIP invite) – John Assaraf

did you hear the news? – Dustin W. Stout

Why do customers really buy? – Donald Miller

Did you see this? – Andrea Leda

10x your book revenue without selling another book – Ty Ward

Get my best speaker training tips! Here’s how… – Sage Lavine

do you need a raise? – Lisa Sasevich

The hardest decision I’ve made in my business this year. – Caleb Wojcik

Make Your Website a Well-Oiled Machine – Pia Larson


While some of these subject lines look like they were addressed to me personally, or seem to be a personal request, I can assure you, they are not. Some of these were so good because they insinuated a personal connection so well, but these were really all mass emails.

The email subject lines in this list – these are examples of really good mass emails.

2ND PLACE – Best Email Subject Lines of 2018

These authors showed up multiple times in my inbox this year, and more than once I said, ‘Hey, that’s a really good subject line.’


Wendy Weiss

Wendy Weiss, the Queen of Cold Calling

Wendy Weiss runs a sales training and coaching consultancy, with an expertise in new business development.

Wendy’s Best Email Subject Lines of 2018

  • Your message = your money
  • This will be your last chance

Eben Pagan headshot

Eben Pagan, Entrepreneur & Teacher

Eben Pagan teaches advanced strategies to grow your business to the 6 and 7 figure per year level.

Eben’s Best Email Subject Lines of 2018

  • Email me back
  • Did you still want this?

Jon Morrow, 7-Figure Blogger

Jon Morrow gives cutting edge advice about blogging to smart bloggers.

Jon’s Best Email Subject Lines of 2018

  • [Blog Launch Tookit] Please don’t pay full price for this
  • [FLASH SALE] The Ultimate Training Library for Beginning Bloggers

Benji Bruce headshot

Benji Bruce, Motivational Keynote Speaker

Benji Bruce shows an audience how to create a psychological advantage so they stay sharp and stay ahead.

Benji’s Best Email Subject Lines of 2018

  • Send me your pitch
  • Cancel my membership

John Lee Dumas headshot

John Lee Dumas, Podcaster

John Lee Dumas hosts the daily business podcast EOFire for the Fire Nation.

John’s Best Email Subject Lines of 2018

  • Secrets to selling from pages, stages, and webinars
  • Get ready to learn Facebook Ads!

Alan McKenna, Business Strategist

Alan McKenna is a sales & marketing strategist with over 20 years experience in turning companies around and exploding their growth

Alan’s Best Email Subject Lines of 2018

  • Can I send you $3000?
  • Wednesday March 21st-Add to your calendar
  • I changed the date of the meeting

David Siteman Garland headshot

David Siteman Garland, Online Course Creator

David Siteman Garland helps experts create and sell online courses.

David’s Best Email Subject Lines of 2018

  • (super time sensitive) Create Awesome Online Course is open
  • The biggest mistake I made in my business (plus deadline)

1st Place – Best Email Subject Lines of 2018

Marisa Murgatroyd headshot

Marisa Murgatroyd, Brand Builder and Marketing Strategist

Marisa Murgatroyd provides done-for-you branding, website design, and training on becoming the most bold, colorful, vibrant expression of who you are online.

Marisa also has one of the best platforms on the internet, IMHO. She’s got crystal-clear messaging, top-notch website design, excellent sales funnels and creates a TON of content. So it’s no big surprise that she showed up in this (highly subjective) list a total of NINE times.

Marisa’s Best Email Subject Lines of 2018

  1. Can we work together on your business?
  2. I hit 7-figures because I did this…
  3. what Luke Skywalker can do for your business
  4. this common product creation mistake can lead to zero sales
  5. this is not a trick question
  6. I’ve got an idea for you!
  7. {true story} How I hit zero….
  8. 2 inconvenient fact that should disqualify me as a coach
  9. {urgent} change of plans….

About The Author

Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.

Follow Caelan on Facebook, Twitter, Instagram, LinkedIn, and Youtube.

170 Best Email Subject Lines of 2017

170 Best Email Subject Lines of 2017

I subscribe to a lot of email newsletters. (As of this writing, I have 256,918 unread emails in my inbox.) While I don’t read all of these emails, I do scan them all, so I can find the best email subject lines. As a digital marketer, it is really useful to listen to what the masters of content marketing are doing, en masse. Every day as I sift through my email, I notice what grabs my attention. When an email subject line stands out in my inbox, I know there is something that it can teach me.

All year, I have been tagging the best email subject lines that catch my attention, and below is a list of the 170 best email subject lines that I saved. The author of the subject line is linked next to each one, so if you like, you can subscribe to their email newsletters, and follow the masters that I follow.

Table of Contents

22 Webinar Invitation Subject Lines

These subject lines ask your email subscriber to register for an upcoming webinar. Webinars are fantastic for creating rapport and delivering mini-campaigns that increase engagement.

8 Best Customer Survey Email Subject Line Examples

Getting feedback from your customers gives you invaluable marketing intelligence. (If you’ve got a website, btw, I’d love to know your thoughts in this 2-minute survey.) Getting your list to open the survey request is step 1, and a few different techniques are shown below. Coupons work well.

12 Good Email Subject Lines for Lead Magnets

These are the best email subject lines for getting opt-ins for a new list. If you want to develop a segment of your existing list, or clean your list so you can identify the people who are willing to re-subscribe, these subject lines will get your existing subscribers to opt-in again.

9 Re-Engagement Email Subject Lines

Sometimes, your open rate lies to you. Open rates are notoriously inaccurate, but they are still used to determine the level of engagement of your list – which can be factored into the likelihood you will land in Gmail’s Propmotions tab, or in the Spam folder. To keep your list engaged, you need to both produce compelling content, and check in with your subscribers regularly to see if they still want to be on your list.

21 Best Email Subject Lines for Sales

Email is for selling. Out of every method of selling things on the Internet, email is still the #1 driver of sales. Improving your open rate on your sales emails through a good subject line is probably the most granular thing you could improve to increase your revenue. Pay special attention to how people are selling with the best email subject lines, and you can increase your own sales as a result.

16 Post-Product Launch Email Subject Lines

These emails are sent after a product launch. If your product launch has a sales funnel, with a lead magnet at the top of it, or if you had a waitlist, then you have an additional group of people to market your product to during launch.  After launching your product, it’s good to keep communicating to this hot list with all the benefits of your product – the extra bonuses, the expiring offer, and the testimonials of people whose lives have been changed because of what you’re launching. The best email subject lines will help get those emails opened.

10 Subject Lines For Affiliate Offers

These emails were sent to promote another person’s product (or lead magnet) and they do a good job of creating interest, offering solutions to a pressing problem, and standing out in the inbox.

9 Great Blog Post Announcements

Announcing a blog post can get very pedestrian – or it could be an opportunity to showcase your great headline writing skills.

  • New post: 47 Resources for People Who Love to Write but Can Never Find the Time – Jon Morrow
  • What my vacation face-plant can teach you about success  – Marie Forleo
  • Are successful people crazy? Benji Bruce – Speaking Lifestyle
  • ✪ The Cardinal Sin of Self-publishing ✪ – Derek Murphy
  • 7 Questions You Have About RE-Launching a Product – Answered! – Bailey Richert
  • Did you miss this episode? Tim Ferriss
  • 5 Unusual Ways to Get Paid Doing What You Love (Even If You’re Not an Expert Yet!) – Live Your Legend Team
  • New Episode: Do you want to hear a joke? – Dr. Fab Mancini
  • My podcast launches today! – Noah Kagan

38 Email Subject Lines That Intrigue

The best emails in a crowded inbox can create a ‘pattern interrupt’ – something that makes you curious enough to stop what you are doing and actually pay attention. The best pattern interrupts are usually shocking in some way, making them stand out from the noise. These are the ones that caught my attention this year.

16 Email Marketing Subject Lines for Email Marketers

Many of the lists I subscribe to are about email marketing, since I spend a lot of my time marketing through email. These are the best email subject lines that don’t fit in the other categories on this page, but are of particular interest to people who work with email as their craft.

9 Welcome Email Subject Lines For New Customers

When engaging new clients on your list, getting them involved immediately is a great way to increase retention. A good onboarding sequence starts with an introductory email that gets opened.

Bonus Tip: Subscribe to Email Newsletters in ALL CAPS

You may have noticed that some of the best email subject lines listed above address the name CAELAN in all caps.

This is because I make it a practice to always subscribe for newsletters with CAELAN as my first name. I can easily pick out who is using a first-name parameter in their email, and who is actually addressing me personally, by the capitalization of my first name in the email.

Some people have a specific email address they use for email subscriptions, so they can corral them all into one inbox, and only check it when they want to. Personally, I like having everyone’s email newsletters crowding my personal inbox. I even disabled the ‘Promotions’ tab in Gmail so I can get an unfiltered firehose of communication anytime I check my inbox.

Whenever something stands out from that noise, I know that it matters.

About The Author

Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.