This self-audit will take approximately 15 minutes to complete.
You should open your website in a new tab, so you can review your homepage to answer the 48 questions on the following pages.
Homepage URL*
This is the website we are going to audit today.

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1 - Logo
Is your logo professionally designed?
Did someone with proven graphic design skills make your logo?
- Yes
- No
Does your logo display at the exact same size as the image file?
If your logo image is being dynamically resized by the browser, it slows down your sitespeed and can make your logo look fuzzy. Ctrl+Click on your logo and click on ‘Open Image In New Tab.’ Is it the same size?
- Yes
- No
Does your logo have alt text with your brand name or a specific keyword set?
Hover over your logo with your cursor. Does a little yellow box show up displaying text?
- Yes
- No

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2 - Hero Shot
Is there a high quality photo clearly visible above the fold?
This photo can be of you, or your service, or people using your service, or a professional illustration.
- Yes
- No
Does your imagery visually convey the experience your customers hope to have?
Can your customer see themselves attaining what is in this photo?
- Yes
- No
Does the imagery visually showcase who you are and what you do?
A picture is worth a thousand words. Does this picture tell your story?
- Yes
- No

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3 - CTA above the fold
What is the single most important action for a user to take on your website?
If they do this one action, the visit to your website is a success.
Is there an easy way for them to take this action?
Can they take this action directly upon landing on your homepage, without scrolling?
- Yes
- No
Is there a clear, simple description of the benefit for taking this action?
If this was your first time visiting the website, would you be able to tell right away what the benefit of taking this action would be?
- Yes
- No

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4 - Branding and Colors
Do you have more than 2 fonts, or more than 3 brand colors, visible on your homepage?
Having the same fonts and colors in your logo and your website gives branding cohesion.
- Yes
- No
Does your brand have one primary, main color?
Is there a color in your logo that is used widely throughout your website?
- Yes
- No
Are your headings or element backgrounds using this color?
Is this color used in backgrounds, section fills, heading text, or icons?
- Yes
- No

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5 - Navigation Bar
Is your navigation bar organized with single-word top-level headings?
Are users given a limited number of simple options to choose from in selecting pages to visit?
- Yes
- No
If you have dropdown navigation, has it been designed to match your branding and layout?
Is the dropdown navigation menu the default style of the theme, or has it been customized?
- Yes
- No
Does the design of your nav bar complement your homepage design?
Does the navigation blend into the design, instead of standing out awkwardly?
- Yes
- No

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6 - Sitespeed
Does your website take more than 5 seconds to load?
Use GTMetrix to run a sitespeed test: https://gtmetrix.com/
- Yes
- No
Is your pagesize over 1MB?
A lower page size can decrease the load time. Optimising images is usually the first thing to fix here. Try this tool: https://developers.google.com/speed/pagespeed/insights/
- Yes
- No
Does your homepage take more than 10 seconds to load on a slow connection speed?
Keep in mind, some visitors will not be on a desktop with fast broadband; some users will be on a phone with slow 3G. Use this tool to test: https://www.webpagetest.org/easy.php
- Yes
- No

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7 - Search Engine Optimization
Do you have Google Analytics set up on your website?
This is basic website monitoring. If you don’t have it set up, stop this audit and do it now. https://support.google.com/analytics/answer/1008080?hl=en
- Yes
- No
Do you have Google Webmaster Tools set up on your website?
This gives you critical monitoring data about your website, and also provides details left out by Google Analytics, such as backlinks and searches people use to find you.
- Yes
- No
Does your homepage rank on page 1 of Google for a search of your brand name?
Ideally, you should rank in position 1 of page 1.
- Yes
- No

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8 - Mobile Responsiveness
Does your website look good on mobile?
Pull one edge of your browser window to the side, to make it narrow. Does this look like a decent website?
- Yes
- No
Do mobile users only have to scroll vertically to see all your website content?
Horizontal scrolling is not easy or fun on mobile.
- Yes
- No
Does your mobile website load faster than your desktop version?
- Yes
- No

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9 - Facebook Open Graph
Have you tested for how your homepage looks when shared on Facebook?
Use this to test: https://developers.facebook.com/tools/debug/
- Yes
- No
Does your homepage have a featured image optimised for Open Graph?
Your Open Graph featured image should be 1200x630.
- Yes
- No
Does your headline and description encourage people to click?
- Yes
- No

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10 - Social Media Account Links
Have you tested for how your homepage looks when shared on Facebook?
Are users (and Google's spiders) able to click directly to your social profiles from the homepage?
- Yes
- No
Do you have links to your homepage on your social media account profile descriptions?
On your Twitter page, Facebook page, etc. do you have links coming back to your homepage?
- Yes
- No
Do you have sharing buttons for your articles and blog posts?
Can people easily click a button to share your content?
- Yes
- No

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11 - Webmaster Tools
Have you submitted an .xml sitemap to Google?
This gives Google a list of your website’s pages and links. Check at Webmaster Tools -> Crawl -> Sitemaps.
- Yes
- No
Do you have 404 errors that need to be fixed?
Check here: http://www.brokenlinkcheck.com/ or go to Webmaster Tools -> Crawl -> Crawl Errors.
- Yes
- No
Do you have a robots.txt file in place?
Go to Webmaster Tools -> Crawl -> robots.txt tester
- Yes
- No

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12 - Traffic Review
Do you have a defined set of keywords you want to improve your ranking for?
Have you worked with an SEO professional to determine what keywords you should be targeting this year?
- Yes
- No
Do you know what your highest traffic pages are?
Other than your homepage, where do people land the most on your website?
- Yes
- No
Do you have Goals set up in Analytics?
Goals give a defined outcome to an action, allowing you to track Conversions.
- Yes
- No

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13 - Contact Info & Schema Markup
Do you have contact info - phone number and address - in your footer?
Or in another place on your homepage?
- Yes
- No
Is your contact info written as structured data with schema markup?
Using microdata enhances your search visibility: http://schema.org/docs/gs.html
- Yes
- No
Do you have Google My Business set up?
Having this enhances your search positions, especially for local search. https://www.google.com/business/
- Yes
- No

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14 - UX Testing for Subscription and Purchase Actions
Have you tested the progression through your sales funnel as a new website visitor?
Or, have you watched silently while someone else does it?
- Yes
- No
Are all steps along the pathway consistent with your visual branding?
Email confirmation pages, shopping cart checkout pages, or thank you pages - do they all share the same visual look and feel as your homepage?
- Yes
- No
Are there transitions that have technical glitches?
Are there known issues in your subscription or purchase pathways?
- Yes
- No

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15 - Is the content of your homepage targeted to your Customer Avatar?
Is there a simple and clear statement on your homepage that describes the problem you solve, and who you solve it for?
Does the right person get to your website and say, “Yes, this is just what I need!” or do they need to dig deeper in your website to find out?
- Yes
- No
Have you done competitive research to review what others are saying on their website?
Can you list 5 competitors? Do you review their homepages regularly?
- Yes
- No
Are the headlines the result of multiple revisions?
Did you write your headline once, and publish your first draft? Or did you write 10+ versions of the headline to find a good one?
- Yes
- No

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16 - Do you have any dynamic content on your homepage?
Is your homepage static?
Does it only change when you manually edit it?
- Yes
- No
Is there a blog feed or section on your homepage that is updated whenever you publish a new post?
Is there some section of your homepage that updates whenever a new piece of content is added to your website?
- Yes
- No
Does Google get automatically notified when your homepage changes?
Dynamic homepages rank higher in search engines.
- Yes
- No

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Congratulations! You've made it through the 16-point Homepage Audit.
Three final questions:
Would you like to receive an email copy of your answers?
- Yes
- No
Would you like to receive a PDF of your audit?
- Yes
- No
Would you like to subscribe to the Stellar Platforms newsletter?
- Yes
- No
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This self-audit will take approximately 15 minutes to complete.

1 - Logo

2 - Hero Shot

3 - CTA above the fold

4 - Branding and Colors

5 - Navigation Bar

6 - Sitespeed

7 - Search Engine Optimization

8 - Mobile Responsiveness

9 - Facebook Open Graph

10 - Social Media Account Links

11 - Webmaster Tools

12 - Traffic Review

13 - Contact Info & Schema Markup

14 - UX Testing for Subscription and Purchase Actions

15 - Is the content of your homepage targeted to your Customer Avatar?

16 - Do you have any dynamic content on your homepage?

Congratulations! You've made it through the 16-point Homepage Audit.

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