170 Best Email Subject Lines of 2017
I subscribe to a lot of email newsletters. (As of this writing, I have 256,918 unread emails in my inbox.) While I don't read all of these emails, I do scan them all, so I can find the best email subject lines. As a digital marketer, it is really useful to...
List Building with Lead Magnets
Well-designed lead magnets are great for building your email list, and they also serve as tangible examples of how you can solve the problems of your customer avatars. When I took Fizzle's 7-day Build Your List Challenge recently, I knew that designing a good...
9 Reasons Homepage Sliders Suck
Like many website designers, I have a negative opinion about website sliders. At least half of my web design clients come to me with detailed ideas about all the slides they want on their homepage, and most of the time, I can talk them out of it. It’s not that...
Why I Started Stellar Platforms
I built the wrong platform for myself, and that's how this all started. After years of working with successful authors and coaches, improving or creating their digital infrastructure, it gave me the opportunity to examine how a thought leader builds a successful...
How To Make a Customer Avatar
To sell more of your product, reach a bigger audience, and grow your list, the single most effective thing you can learn is how to make a Customer Avatar. Having a good Customer Avatar will give you a near-superhuman ability to communicate powerfully with the people...
Book Review: Beyond Satisfaction by Breanne Dyck
Breanne Dyck has quickly become one of the most highly regarded business and learning strategists in the online marketplace. She’s one of those experts that the “big names” go to when they want to get their business and their online courses to the next level. Her...