Breanne Dyck has quickly become one of the most highly regarded business and learning strategists in the online marketplace. She’s one of those experts that the “big names” go to when they want to get their business and their online courses to the next level. Her Beyond Satisfaction book launch this week has brought many of those big names out to talk about why her work is so transformative.
Over the past few years, she’s worked with lots of big-name influencers you’d probably recognize (Chris Guillebeau, Natalie Sisson, Tara Gentile to name a few) to help them create courses that aren’t just profitable, but actually change lives. And in this new book, she shows you how to do the same.
The Problem With Online Courses Today
The online course marketplace is getting crowded. Now that publishing is easy, there are many low-quality courses out there, diluting the effectiveness of online education.
Breanne’s Beyond Satisfaction book helps course creators aim higher than average, by designing the course around the transformation that happens to the student.
The Beyond Satisfaction book is not just about crafting a highly profitable online course, program or workshop, but also provides the strategy for how to create an online course withou having to settle for less-than-transformational results. It’s full of case studies, research and case studies about how you can create a course that truly gets results.
Stories of people who have cracked the code on leveraged products that are extraordinarily profitable … and incredibly transformative.
Stories like Tara Gentile. Tara had been offering her flagship group program for years, and it got solid results. But as time went on, Tara found that her customers were less and less willing to buy. They were getting jaded about online courses, and had put themselves on a course buying moratorium. They were afraid that if they did invest, they wouldn’t ever use it.
Despite all of this, Tara was able to adjust and adapt her program so that it’s now selling more easily than ever — and getting better results, too.
If you want to know more about how Tara did it (along with several other great case studies and success stories), you need to read Breanne’s new Beyond Satisfaction book.
Exclusive Interview with Breanne Dyck, author of the Beyond Satisfaction book
Who did you write this book for, specifically?
This book is for the online business owner who is tired of courses, workshops and programs that may look good on the outside, but fail to deliver customer results. Whether they’ve offered courses before or are preparing to offer their first one, they recognize that just “having a course” isn’t enough. Their customers — and their business — deserve better. If you are a course creator who wants to have a massive impact on your students’ lives, this book is your guide to doing that.
What is the most surprising thing about people who make online courses?
It never ceases to amaze me just how little most people think about what they’re actually creating. They’ll think about sales, they’ll think about marketing, they’ll think about what tech to use … but they won’t think about how people learn, and how that impacts what they end up creating. In fact, some are downright dismissive of the idea that there could be a better way to deliver training products and get their customers taking action. That blows my mind — if there was a chance that you could create better results for your students, and thereby your business, wouldn’t you want to take it?
What are your predictions for online education over the next 5 years?
The market is going to get more and more crowded, and as such, more and more jaded. We’re already seeing the start of this, and the results are that many course creators are finding it harder than ever to sell out the very same programs that used to “sell themselves.” So they’re looking for new revenue streams, and new ways to deliver their training: membership sites, masterminds, certification programs, intensives, and more. Plus, let’s not forget the impact of changing technology. The first business to capitalize on virtual and augmented reality in a way that is natural and authentic? Will have a gold mine on their hands.
Who do you really look up that is teaching online courses right now, and why?
The easy answer here is for me to say Tara Gentile, but I feel like that’s somewhat of a cop-out given that I’ve had a hand in crafting those learning experiences. But the people that I really am paying attention to, right now, are the ones who are experimenting with new forms of delivery other than the same old “8-week video course” as well as those who are actually looking to break out of the online-only world and do online/in-person hybrids. I can’t really give you names, because those products aren’t public yet, but be on the lookout for them. They’re coming.
When someone is just starting out with teaching online courses, what is the advice you always give them, that they don’t even think about until they hear it from you?
There’s two things, depending on where they’re at with their business. The first is that an online course shouldn’t be your first product. Unless or until you’ve worked with people one-on-one, you really shouldn’t be rushing into creating a leveraged product. After all, if you can’t find one or two people to sell to now, how on earth are you going to find ten, twenty or more that you can sell to as a group? For those who already have a service or product that they sell and are wanting to turn that into a more leveraged product / learning experience, you need to obey the 80/20 Rule of Curriculum. 80% of your participants’ time should be spent DOING the work, and only 20% consuming content. It’s really contrary to “common sense”, but the less content you include … the more likely your participants are to see success. Provided you’re giving them the right 20% content (and activities), that is!