The Thought Leaders Practice is the best business book I have read so far in 2019. This book lays out a solid method for thought leaders to build their business and scale up their revenue. This book is so rich in information and practical tactics, I’m glad I spent the time to dive deep into it.
I hosted a virtual Book Club for this book, so I could discuss it in detail with a few other entrepreneurs. Rather than tell you what I thought about the book, I’ll just share the notes I took every week on my Instagram account.
Week 1: Business Model
1- When is a business better than a practice?
2- Out of the three, Message, Market, and Method, if you could only pick 2 to have solid, which would you pick as your weak leg?
3- If you built your practice so you had $5 million in 10 years, what would your life be like?
- It’s a practice if you love doing it.
- You need to enjoy interacting with your market. If you don’t like your audience, your passion won’t be there.
- To find your message: What are you willing to rant about?
- Live *into* it.
Week 2: Your Message
4- Full spectrum ideas are Relevant, Thorough, Elegant, and Unique. How can you tell the difference between these layers?
5- Can you test an IP Snapshot’s left-right balance?
6- How can you tell the difference between one idea and a group of related ideas?
- On a smaller scale, an idea is just an opinion.
- To test: Here’s my idea, can you repeat it back to me?
- You don’t have to have more ideas, you just have to articulate yours better.
- An idea is relevant to the market that will pay for it.
Week 3: Your Market
7- How do you discover unknown, unspoken problems?
8- What is your invitation right now?
9- Do all starter sentences apply universally?
- Unspoken problems are often fears.
- First levels of problems aren’t the real problems.
- Being human with someone online creates a huge amount of trust.
- You can fish in the smaller pond or the bigger pond.
- Thought leadership is portable.
Week 4: Your Method
10- Do any of the 6 modes *not* depend on results?
11- What happens if you choose 2 opposite modes?
12- What is your big word?
- Impact is different than results.
- Masterminding with your peers is facilitation, and with up-and-comers it’s mentoring.
- A thought leader does not implement the solution, they stay in the realm of the problem.
- Thought leaders empower the fixers but do not implement the solutions themselves.
- Services are not thought leadership, but they are a common starting point for thought leaders to start from.
Week 5: Steps to Success
In the final session of the #thoughtleaderspractice book club we discussed Section 5: Steps to Success.
13- What happens if you do the right things at the wrong time? Example: trying to have others sell your IP before you get to Red Belt.
14- Can you identify a cluster by finding a common tribe of 150 people in your network?
15- thinking of what you sell, what price sounds outrageous for you to charge right now?
- The point of leverage is not what you provide, it’s who you provide it to.
- Use the framework to get up the ladder, but be flexible on how you take the steps.
- 90 days is spent building a cluster, but selling & delivering is ongoing beyond that quarter.
- Exclusivity can justify outrageous prices.
About The Author
Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.