Why I Started Stellar Platforms

I built the wrong platform for myself, and that's how this all started. After years of working with successful authors and coaches, improving or creating their digital infrastructure, it gave me the opportunity to examine how a thought leader builds a successful...

How To Make a Customer Avatar

To sell more of your product, reach a bigger audience, and grow your list, the single most effective thing you can learn is how to make a Customer Avatar. Having a good Customer Avatar will give you a near-superhuman ability to communicate powerfully with the people...

WordPress Website Design

A professional WordPress website design provides three major advantages to your digital platform:   WordPress Website Design Advantage #1: Updating your WordPress Website is easy. Getting an update to your website doesn’t have to involve lengthy...

Membership Websites

The advantages of a WordPress CMS are huge - you can easily upload new content, categorize it in your page structure, and organize pages and posts via tags. For premium content delivery, you can protect your best content from the general public by creating a...

Graphic Design

Here at Stellar Platforms, where we work with the Rising Stars of Tomorrow, we like to make things look beautiful with professional graphic design. You can tell at a glance when someone has professional graphic design, and when they don't. It can attract or repel you...

Image Editing

Professional image editing can save you hours of time figuring out new graphic design programs. If you find yourself in a situation where you need: The background removed from your headshot A compelling graphic for a Facebook Ad campaign An eye-catching header for...

Video Production

Video production creates a quick, digestible overview of an idea. Video marketing allows you to share your message on the platforms where your customer is already connected. A high-quality branded video will provide a professional image for your company, and establish...

Search Engine Optimization

Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn’t go so far as calling Google stupid (it is, quite likely, the largest artificial brain on the planet) but it thinks in very different ways than we do. Part of the...

eCommerce Shopping Carts

At its core, the purpose of your website is to help strangers become customers. The transaction where this formally happens on the Internet is usually in eCommerce shopping carts. The moment a new customer pays you for the first time, that is when they are putting...

Third Party Integrations

Third party integrations can be confusing, but any website that is more than brochure-ware needs to manage multiple platforms by using them. What is 3rd party integration? Third party integrations with WordPress websites are when you sync another platform or account...

Landing Page Design

The best landing page design has one (and only one) clear goal for the user to take. The best landing pages have simple goals: Opt-in Buy now Share A landing page is optimized to make the user take one action - and if you provide distracting alternatives to that...

Sales Funnel Strategy

The best sales funnel strategy helps a stranger become a customer. That's the purpose of your website, after all; if your website helps a stranger become a customer, it doesn't matter how ugly it is, or what fonts you use, or what kind of CMS or fancy plugins you use....

Lead Magnet Design

The top of your sales funnel offers a lead magnet to incentivize people to subscribe to your email newsletter, or to create an account on your membership website. A free ebook, an mp3 download, a whitepaper, or access to the resources section of your website, are all...

Book Review: Beyond Satisfaction by Breanne Dyck

Breanne Dyck has quickly become one of the most highly regarded business and learning strategists in the online marketplace. She’s one of those experts that the “big names” go to when they want to get their business and their online courses to the next level. Her...

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Hello! I'm Caelan Huntress.

I am an American expat living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family. I'm a website designer, copywriter, and sales strategist who specializes in creating online courses and sales funnels for bestselling authors, business coaches, and professional public speakers.

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