Backup The Promise
Give a quick explanation
Identify The Problem
Describe the pain points.
- Every single reason
- Why it sucks
- Get them to have an emotional reaction
Provide The Solution
Describe the outcome they want
- Every single reason
- It’s going to be great
- Get them to have an emotional reaction
Show the cost of development –
how hard it is to develop it yourself
Explain how easy it can be –
put their worries to rest
Show speedy results –
they could have their problem solved quickly
Future cast –
help them visualize a better future
Segue into your own story….
Show Your Credentials
Describe why you are the right person to solve their problems. Tell your story, show certifications, detail the before and after.
“Add a testimonial.”
Detail the benefits –
- get into specifics
- list lots of specifics
- lots and lots of them
Make your offer –
Lay out the basic terms. How you want to work together, how long it will take, how much effort, and all the details of what you will do to solve their problems.
Module 1 –
Describe the main benefits of the first item.
- Subheadline describing what they learn
- Subheadline describing tangible outcomes
- Subheadline describing what will change in their life
Module 2 –
Describe the main benefits of the next item.
- Subheadline describing what they learn
- Subheadline describing tangible outcomes
- Subheadline describing what will change in their life
Module 3 –
Describe the main benefits of the next item.
- Subheadline describing what they learn
- Subheadline describing tangible outcomes
- Subheadline describing what will change in their life
Module 4 –
Describe the main benefits of the next item.
- Subheadline describing what they learn
- Subheadline describing tangible outcomes
- Subheadline describing what will change in their life
Bonus 1
Bonus 2
Bonus 3
Build up the value –
describe how much it should all cost. If everything were priced out separately, and added together, it would come out to $X.
- This component is worth $X.
- This component is worth $X.
- This component is worth $X.
- This component is worth $X.
- This component is worth $X.
Total Value: $XXXX
But lucky for you, you can get it for much, much less.
“Add a testimonial.”
Bronze
This is entry-level- This feature is included
- This feature is included
- This feature is not included
- This feature is not included
Silver
This is where you make most of your sales- Everything in Bronze, PLUS:
- This feature is included
- This feature is included
- This feature is included
- This feature is included
- This feature is not included
- This feature is not included
Gold
This is the top-shelf price anchor- Everything in Silver, PLUS:
- This feature is included
- This feature is included
- This feature is included
- This feature is included
Inject scarcity
limited time, expiring bonuses, competition could get this first
This Offer Expires In
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
“Add a testimonial.”
“Add a testimonial.”
Give a guarantee
reduce the risk
Call to action
specifically ask them to do one specific thing
“Add a testimonial.”
Give a warning
If they don’t act now, what could they lose?
Close with a reminder
P.S. don’t forget this point, and add one last hyperlinked CTA