10 Great Homepage Above-The-Fold CTA Examples

10 Great Homepage Above-The-Fold CTA Examples

Attention is so scarce online, you only have a moment to convert. That’s why a good homepage CTA above-the-fold can be so powerful – in first moment that someone lands on your homepage, they should immediately know who you are, what problem you solve, and how you can help them solve it. This article has 10 homepage CTA examples that use their above-the-fold content in the right way.

What is ‘Above The Fold’ content?

The term ‘above the fold,’ according to Wikipedia, refers to ‘the portions of a webpage that are visible without further scrolling or clicking.’

If you remember reading that old media interface we used before the Internet – the newspaper – then you probably know intuitively what ‘above the fold’ means.

“Most newspapers were sold from sidewalk kiosks,” as they say on OptinMonster, “folded in half so passersby could see the top half of the front page. If what they saw didn’t grab them, they’d keep on walking, and sales would be down. That’s why it was crucial to put your best, most interesting content ‘above the fold’.”

And what is a CTA?

CTA = Call-to-Action. This is the message that incites your user to do something specific.

Here are 10 lessons from 10 great websites that use their above-the-fold section to frame their CTA really well:

https://susanpeircethompson.com

Homepage Example 1: Susan Peirce Thompson

CTA: Take the Quiz Now

Headline: My name is Susan Peirce Thompson, Ph.D., and I want to help you get Happy, Thin, and Free.

Susan has a program that helps you decide in the moment when you should or shouldn’t eat something, with clear, bright lines.

What I like so much about Susan’s messaging is its clarity. She has a very well-defined problem she solves, and you don’t have to spend any time figuring it out. If you are struggling with your weight, she speaks directly to your problems, and you know exactly what you need to do next (take the quiz!)

LESSON: Clearly articulate what you offer right away 

https://problogger.com

Homepage Example 2: Darren Rowse

CTA: Subscribe to Problogger Plus

Headline: Become a ProBlogger

If you’re a blogger and you want to make a career out of it, you want to be a ProBlogger. Darren has been helping people level up their blogging game for a long time, and his advice is always friendly and helpful. (Read my review of Darren’s talk at WDS here.)

This homepage has lots of CTAs – join the Facebook community! Listen to the Podcast! Subscribe and Follow! Look at all these orange links! – but unlike most other target markets, this works for bloggers. We are a hyperactive bunch, and we know how to open links in new tabs, so I think he breaks the rule of ‘one CTA at a time’ very nicely here.

LESSON: Break the rules when it suits you 

https://tim.blog

Homepage Example 3: Tim Ferriss

CTA: Click to Listen

Headline: 300+ Million Episodes Downloaded

This blog is a vehicle to the podcast. Everything above the fold here is to convince you to get to the podcast – he’s got tons of social proof, the title of the latest episode (twice! In two different colors!) and any competing options are barely visible.

Tim Ferriss’ website does not exist to convince you why Tim is awesome – he’s beyond that point. Now he’s directing his audience to what he wants them to do next. He doesn’t want new website visitors to hire him for coaching (yet), or to approach him with VC deals (here), or to subscribe to his newsletter. All he wants is for you to listen to his podcast, because that is the strongest cornerstone of his platform, and the entry point to all his other offerings.

Lesson: Direct the top of your funnel to one destination

http://grantbaldwin.com

Homepage Example 4: Grant Baldwin

CTA: Join our Online Training

Headline: Want to Learn How to Find and Book Speaking Gigs?

Normally, your above-the-fold CTA should not lead to another website. When someone lands on your homepage, why would you want to immediately take them somewhere else? In Grant’s case, he’s got good reason. He has a very clearly defined Customer Avatar – public speakers who want to get booked and paid to speak. His signature course is promoted in his free course, which you find by clicking the ‘Join our Online Training’ button here.

This is a good looking homepage, and it validates Grant’s credentials and authority. If you happen to match his Customer Avatar, however, he wants to get you into his funnel right away, and his CTA button is a great way to do that.

Lesson: Make a fast lane for your Customer Avatar

https://www.melyssagriffin.com

Homepage Example 5: Melyssa Griffin

CTA: Click Here to Sign Up

Headline: Get my bangin’ blog business plan workbook for free.

This homepage includes an extra feature, something I usually see just a step or two lower down in the sales funnel: segmentation! By selecting the group with which you most strongly identify, Melyssa is gearing up a different automation sequence for you after you subscribe. Normally this is done in a follow-up email (as I typically handle it in the Stellar Email Template) but here it works seamlessly as part of the sign-up process.

The design of this hero section is bold and minimalistic, which helps offset the large amount of text in the selection boxes. I especially like the various options she presents JUST below the fold, encouraging you to scroll a little further (and to self-segment yourself again).

LESSON: Segment your audience at all the natural decision points

https://therisetothetop.com

Homepage Example 6: David Siteman Garland

CTA: Sign up for free training!

Headline: I help experts create and sell online courses

The hero shot here is really personable and engaging – I just wish it didn’t cut off his head! While I like the clarity and simplicity of his message – if you are an expert, and you create and sell online courses, you know that you want what he’s selling – I’m not a big fan of the color palette, and I think the ‘Get My Free Cheat Sheet’ CTA just above the fold is more compelling than the ‘Sign Up for Free Training’ in the green button.

What this homepage does really well is bolding out the big result his customer wants – CREATE AND SELL ONLINE COURSES – in a way that makes his Customer Avatar sure to dig deeper.

LESSON: Focus on the specific outcome your audience wants

https://socialtriggers.com

Homepage Example 7: Derek Halpern

CTA: Click To Get Free Updates

HEADLINE: Get With the FREE Program, Will Ya?

This is such a clear and simple homepage that it should be framed. The confidence in this hero shot – that is the confidence that Derek’s customers want to have. (Having your imagery visually convey the experience your customers hope to have is on the first page of the Stellar Homepage Checklist.)

While this could have been a very bland CTA – ‘join our weekly newsletter’ is in the start of the subhead – he’s put a very good set of copywriting twists on it that are intriguing, and make you want to learn more. It even says ‘free updates’ in the upper right, instead of ‘subscribe now,’ and that’s a good pivot. I also like how this homepage doesn’t celebrate the logo, but the logo’s typography still frames the visual experience. Instead of the logo being the champion of this website, it’s Derek himself, and that’s a much more authentic expression of a personality-based brand.

LESSON: Your homepage is about you, not just your business

https://entrepreneurshq.com

Homepage Example 8: Liam Austin

CTA: Sign Up

HEADLINE: The #1 marketing tactics of proven entrepreneurs – delivered daily

Normally I find ‘Sign Up’ to be a weak CTA in this day and age, but on this homepage it works. There isn’t a hero shot confusing you with the personality of the author – contradicting the previous lesson with Derek Halpern – instead, there is just a clear and simple value statement, and everything is framed around the daily email.

Putting so much effort into content marketing means that Liam does not want to dilute his main message (‘Sign Up’) with competing calls-to-action. He may have plenty of programs to sell, and media to review – videos, and podcasts, and ebooks, oh my! – but he will pitch you all those things in good time, AFTER you have subscribed. This homepage is a lot like a landing page – its goal is to convert you into taking ONE action, and other subsequent CTAs don’t distract you from taking this entry into the larger funnel.

LESSON: Optimise for the one action you want people to take

https://leopoldblake.com

Homepage Example 9: Nick Stephenson

CTA: Get the Book

Headline: Your Free Book is Waiting

Nick knows his audience, and they are heavy readers. The prospect of a free thriller is going to be exciting to his target market, but not to people outside of it. If he can hook a heavy reader with one thriller, the likelihood that they will purchase the rest of his books is very high.

Offering a free book is a big giveaway, and I especially like that he does not answer a relevant question here – is this a free digital copy, or a free hard copy? Just wanting to get that question answered is enough incentive to get someone to click.

LESSON: Be a little unclear, so users have to click to figure it out 

https://lewishowes.com

Homepage Example 10: Lewis Howes

CTA: Sign up to learn these 3 simple steps

Headline: Make a full-time living doing what you love

At first glance, the headline seems to be ‘Become The Hero Of Your Own Story,’ but I don’t think it is. I think that’s the tagline. The real headline for this homepage, and the message that frames someone’s decision to enter Lews Howes’ sales funnel, is ‘Make A Full Time Living Doing What You Love.’ That is the outcome-based value statement that tells the reader what they are going to get.

The hero shot is excellent quality, and the tagline does more to draw someone in to Lewis’ brand than the headline would. In this instance, I think it’s a smart move to have the tagline overshadow the headline. Without superior design, this wouldn’t work, but this is a good examples of breaking the rules the right way.

LESSON: Inspire users to level up, through you

https://www.nerdfitness.com

BONUS Homepage Example: Steve Kamb

Headline: We help Nerds, Misfits, and Mutants Lose Weight, Get Strong, & get Healthy PERMANENTLY!

There isn’t really a clear CTA on this homepage above the fold, but the messaging is so clear, it deserves an honorable mention. Nerd Fitness, run by Steve Kamb, has a very clear message – so clear, that if you’re a nerd who wants to get in shape, you won’t need a big flashy button for your call-to-action – you’re willing to hunt it down, like the Easter Egg in the bonus level of your favorite video game.

The hero shot is great, the headline is visually compelling, and the before-and-after photos peeking up from below the fold demonstrate the results. Some of the top-level navigation links could technically be CTAs, but without a clear button, or fillable fields, I don’t think this page properly has a CTA – but as I said, it’s so well-targeted, I don’t think it needs one.

So, what do you need on YOUR homepage above the fold?

Quicksprout has a simple formula, and they go into much more detail in their post about what to put above the fold on your website:

  • A well-written USP
  • Some brief explainer copy
  • Your branded logo
  • Simple, intuitive navigation
  • Contact info – especially important if you’re running an e-commerce store

This is their formula for what to include above the fold on your homepage, and it’s pretty straightforward. However, don’t just follow the rules.

A Contrarian View

Don’t Put Your CTA Above the Fold

It must be noted, putting a call-to-action above the fold is not strictly necessary. As we see above with Nerd Fitness, it’s not essential. There are even some A/B tests that have seen a 20% increase in putting the CTA below the fold.

“If you just rotely put the call-to-action above the fold,” Marketing Experiments says on their blog, “you may be making ‘the ask’ before your potential customer sees the value in why they should act. Or, sometimes, before they even know what you’re asking.”

If you have a solid reason for taking a contrarian position with your homepage CTA – like some of the examples above expertly demonstrates – then do it. Just make sure, as Picasso supposedly said, that you “learn the rules like a professional, so you can break them like an artist.”

That’s why I like website design and sales funnel strategy – there is an art to it, and it’s an art that generates revenue – especially when you know which rules to break.

About The Author

Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.

4 Ways to Research Your Ideal Customer

4 Ways to Research Your Ideal Customer

Why does a customer buy from you? If you can discover this golden reason, the journey from Stranger to Customer will be much easier to follow. In this article, I’ll share with you 4 ways you can research your ideal customer, to improve your ability to sell to them. First, let me ask you a question:

What do you know about your customer?

  • What’s bothering them?
  • How do they make decisions?
  • Where do they go for help?
  • What makes them decide to buy?

If you know the answers to these questions, you can guide people into doing business with you. If you don’t know…you’re guessing.

Here’s how you can cut the guesswork:

  1. Competition research
  2. Go to their forums
  3. Make Facebook Audiences to build your list
  4. Survey your customers

Are you selling, or are you marketing?

There is a difference between sales and marketing. Sales is when you convince one person in front of you to buy something from you, right now. Marketing is when you convince groups of people to buy from you, anytime.

The lines can blur between sales and marketing, which causes confusion about what you actually…do. Marketing often adds urgency, with a limited time offer, and makes it more of a sale. Making a sale, research tells us, can take 7 or more touches before the close, so it can seem to take the same amount of time as marketing. But they work in two distinctly different ways:

Sales is one-to-one, and Marketing is one-to-many.

The best marketers are good salespeople, and good salespeople are also good marketers. Find the best marketers and salespeople in your field, and you can discover what’s working, by doing what they do.

Next time, I’ll help you do some research one-to-one. Today, we’re going to research one-to-many.

Competition Research

Henry Ford had a tremendously difficult job to do. He introduced the first mass-produced automobile to the American market. “If I had asked people what they wanted,” he said, “they would have said faster horses.”

Creating a brand-new market is daring, perilous, and complicated. Don’t build a new market from scratch, unless you have successfully entered a saturated market a few times. For most entrepreneurs, you want competition in your field.

Competitors help you to identify trends, generate ideas, and harvest customer research. In most cases, you should be able to find someone who is already doing what you do, and doing it well.

If you are not pioneering a new market, and you can find 3-5 rock stars in your industry, pay attention to what they are doing. Follow them on social media. Subscribe to their newsletters. Read their content.

Take notes.

The most effective strategies I’ve implemented in my digital marketing agency are adapted from other experts. I pay close attention to people who are better than me (like her and like her and like him and like her), because they are investing time and money and resources into researching what works.

If these people do something clever, the result of six months of customer research, I adapt their tactics for my own business. The best part is, I don’t have to spend six months figuring it out.

Big Caveat: Don’t just cut and paste from your competition. It’s dishonorable, illegal, and lazy.

If you learn the difference between repurposing work and copying work, you gain a big advantage. You can model the successful systems of your predecessors – but be careful not to cut too many corners. Do the work.

As Kaleigh Moore says on the Shopify blog, “Keeping an eye on your competitors helps you anticipate shifts in the market, spot new trends and successful tactics, and stay on the cutting edge of what’s working within your niche.” They even have a competitive analysis template here

Once you know what your competition is doing, go to your customers.

Go to their forums

Reddit and Quora are treasure troves of newbie information. These forums don’t have a lot of spammy sales pitches, because the forum architecture naturally discourages them (thanks to upvotes and downvotes). This raises authentic content to the top of the feed, making it more likely that people will read posts relating to the topic at hand.

What does this means for you, doing your customer research? You can go into one of these forums, and search around on keywords related to your topic. What you will find are a bunch of newbies, all asking basic questions that you are uniquely qualified to answer.

This is valuable for two reasons:

  • First, you can answer these questions and make some connections.
  • Second (and more importantly), you learn how your prospects phrase their problems.

You can amplify the effectiveness of your marketing copy by using the phrases your customer uses to talk about their problems.

As James Mulvey says on the Hootsuite blog, “Reddit can help you observe what people really think about your industry and products, reveal what frustrates customers, and help you create marketing campaigns and content that kill those pains.” 

The comment threads on forum posts can be a goldmine of information for you. You can eavesdrop on people who are trying to solve the problems that you can solve, all laid out in a threaded conversation, on a free website.

When you read through these conversations you will see how they interact with their problem. They will talk about the types of solutions they try, and where they encounter obstacles. You can read the solutions that other people offer, and see how they react. You can make note of what works for them, and what makes them lose interest.

Forum research opens your customers’ minds up like a book. This gives you a deep understanding of how they are currently searching for answers.

Make Facebook Audiences to Build Your List

Facebook allows anyone with a minor amount of technical aptitude to create a ‘Lookalike Audience.’ Use their sophisticated demographic and behavioural data algorithms. You don’t have to be a social engineer, all you need is a list of your current customers.

Do you have a spreadsheet of customers? Does it have enough contact information (name, email address, zip code, and so on) that Facebook can identify their user profiles? If so, then you can enter one of the most sophisticated marketing research games in the world.

All you need to do is create a Facebook ad campaign. Upload your .csv of customer data, and Facebook can create a Lookalike Audience. This is a group of people who have similar interests, similar activity, and similar data collected about themselves.

Using this Lookalike Audience is limited to the Facebook platform – you can’t export these lookalikes and start cold calling them. But you can advertise to them.

As AJ Agrawal says on the Forbes blog, “I highly suggest running a series of low-budget campaigns to see which ads and messages work best. Only increase the budget once you find one with a low acquisition cost.” 

What messages make these kinds of people respond? Learning from your Lookalike Audience helps you hone your Ideal customer avatar template.

If you already have a working Sales Funnel, then you can advertise a Lead Magnet to these folks, and start filling your pipeline. If not, you can still use a Lookalike Audience for customer research, through surveys.

By asking similar people a series of survey questions, you gain valuable marketing intelligence. You can use this to sell to them in the future.

Survey Your Customers

Ryan Levesque is a master of customer research. He has worked with a Deep Dive Survey for years, and his book “Ask” is a wealth of information. He describes how (and why) asking good questions on surveys will lead you to copy that makes high-converting headlines.

Whenever he is entering a new market, Ryan will offer an incentive for people to take a detailed survey. The first question, all by itself – before he asks for their name, or email address, or any contact info – he asks, “What’s the #1 challenge you’re dealing with in relation to _____?”

He puts this question first because – it’s the most important question. If the user leaves the survey before completing all the questions, at the very least, he gets the answer here.

The responses to these questions are framed in the customers’ language, using the terms they use, and the way they think about their problem.

These specific phrases can become marketing copy, so when similar Customer Avatars see a headline with that specific phrase, they think, “This was made for me! I’ve got to get this.”

Remember, the ultimate goal of any piece of marketing is to make someone say: “Shut up and take my money!” If you can create that reaction, your marketing is a success.

Ryan uses many sophisticated techniques to gather customer intelligence. If you are planning to do a survey campaign, I highly recommend reading his book, Ask.

Setting up complicated surveys does take a lot of work. While it can reward you with qualitative data, the technical complexity to gather it might not be worth it.

That’s why many businesses prefer the old-fashioned, tried-and-true method. Gather customer research by interviewing customers one-on-one. I’ll talk about that in an upcoming article – subscribe to my newsletter to get notified when it’s ready.

About The Author

Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.

2018 Strategy Sessions

2018 Strategy Sessions

What is your best strategy for 2018?

You’ve got a whole new year to plan. Setting a plan for 2018 is more than writing New Year’s Resolutions – a solid 2018 strategy combines your habits and your goals. Spending the time to figure out what your 2018 goals are, and deciding how you are going to achieve them, will give you a roadmap to follow to your own predefined vision for success.

Over the past seven years, I’ve worked with lots of entrepreneurs. Many of them have successful, thriving businesses, but some of them just limp along, from year to year, never getting that far ahead.

The biggest difference I have seen is -> successful entrepreneurs make a plan.

Having a new plan for the New Yearallows you to do 2 things:

  1. Decide where you want to go
  2. Figure out the best way to get there

Without a plan, you might continue fumbling in the same direction, and it may improve your situation – or it may not. Like the Cheshire Cat says in Lews Carroll’s Through the Looking Glass,

“If you don’t know where you are going, any road will get you there.”

 

The entrepreneurs that are going to succeed in 2018 will have a plan, and that plan will help them achieve their goals. Are you one of them?

Questions to ask yourself about 2018:

  • What old projects do you want to complete in 2018?
  • What new projects do you want to get started?
  • What accomplishment would give you the most dramatic results?
  • What can you stop doing?
  • What regular tasks do you do, that can be done by somebody else?
  • What parts of your business have you been neglecting?

Planning for a new year is an exciting time. With the right focus and direction, you can amplify your effectiveness and results.

Some of the best tools I have found to use around New Year’s for planning the new year include:

Since I love brainstorming with people about their businesses, I am offering a dicsounted rate on a few 90-minute strategy sessions. Normally my time for client work is billed at $150 an hour, but for these New Year Strategy Sessions you can reserve 90 minutes with me for 90 dollars. 

“Marketing my personal business has a new direction and focus thanks to Caelan.  His talent for listening and understanding combined with his skills for painting the big picture really helps me to spend my advertising budget most effectively for getting the best results.  Not only does he see the big picture from a unique perspective, he is able to map the steps to take my business in the direction that will be most beneficial for me and my clients.”

Sara Mustonen

In 90 minutes, I commit to helping you identify your strongest outcomes for 2018, and make a plan for achieving them.

During our call, you may also have specific questions about your website, content marketing, multimedia assets, or a recent product launch. I’m happy to discuss anything you’re working on, but especially in the context of what you’re planning for 2018.

Are you ready to plan an exceptional year?

For $90, I’ll spend 90 minutes with you to help you do it.

About The Author

Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.

August Afternoons

August Afternoons

Would you like to fix a few things on your website before the summer ends? We can do that in an August Afternoon.

As you may know, I’m going to New Zealand. While this transition takes place, I’m on a mission to clean up loose ends in my life and business. I want to help you do the same. If you’ve been embarrassed to send people to your website, or you’ve been avoiding getting needed help with technological issues, let’s get through these unfinished tasks together.

Our afternoon-long strategy and production session could include:

  • Strategic coaching about your business, brand, or website
  • Website troubleshooting and research
  • Specific copywriting work on a piece of content
  • Revision of your homepage or website copy
  • Review of your website and media properties
  • Suggestions for how to increase your sales
  • Competitive research and analysis
  • Project scoping for other contractors to carry out
  • Brainstorming ideas for a new email autoresponder sequence, followed by an hour of copywriting, followed by review and revision

Normally my rate for working on digital strategy, website design, and content marketing is $150 an hour.

However, for the month of August, I’m offering a 33% discount off my normal rates for these strategy sessions.

For $300, you can have me all to yourself on an August afternoon.

  • Is your website running slow?
  • Does your about page need to be rewritten?
  • Is a WordPress plugin giving you trouble?
  • Do you have an idea for a new product to launch?
  • Is there a lead magnet that’s 75% done, and you’re ready to finally make it happen?

Book your 3-hour strategy session today. Once all these spots are gone, getting my time at this rate won’t be available again.

(Unless I decide to move again to another hemisphere – we’ll see.)

I’d love to work with you during an August Afternoon.

Book your time here.

August Afternoons FAQ

If you’re in New Zealand, Caelan, will it really be a summery August Afternoon for you?

No, it won’t, not at all. If you are in the Pacific time zone (like 65% of the subscribers on this list) then New Zealand is 19 hours ahead. Wait, don’t do the math – trust me, it breaks your brain – because New Zealand is functionally five hours behind Pacific Time, but a day ahead. Still, don’t do the math – save your brain. Or use this converter.

I’ll be staying on Pacific time for my first few months in New Zealand, waking at 3am local time. The earliest starting time for August Afternoons(1pm Pacific) will be 8am my time.

So no, it may not be an afternoon for me, depending on where you are in the world. It also won’t be summer, it’s been snowing in Wellington.

My website has a lot of issues, can we fix all of them in three hours?

Maybe not all of them – but I can make a big dent. Many website issues can be solved quickly, and if you bring a list of improvements you would like to make, I will go through as many as I can in three hours.

For any issues I cannot fix during our August Afternoon, I will provide resources, tutorials, recommendations, and next steps – so even if it’s not fixed, you have a plan of action.

I want to improve my organic search rankings. Can you help me with that?

In 3 hours I can run a comprehensive set of reports on your website, detailing how you rank for relevant keywords. I can also perform competitive analysis, to discover what your competitors are ranking for, and offer specific suggestions on how to improve your own ranking for those keywords, as well.

I can also dramatically improve your sitespeed, which has become one of the largest factors Google uses in determining search rankings. By analyzing your site I can find the largest bandwidth hogs, and create a plan of steps for improving these specific issues. Some of those issues, I can fix right on our call.

I want to redesign my entire website. Can you do that in three hours?

Unless you have a very small website, then no, I cannot redesign it all in 3 hours. But I can rewrite a few of the important pages (like your homepage or your About page), rewrite your calls-to-action, or design a new version of your website in a sandbox.

Website redesigns need multiple revisions anyways, and you can get at least one out of an August Afternoon.

Can you plan my upcoming project, so that I can delegate it to my team?

Absolutely. Project planning is one of my specialties. Collecting all the different pieces of a project together, and identifying all the next steps (with lots of checklists!) will jumpstart that project that’s been languishing at the back of your mind.

How much time and money do I need to invest?

In addition to being present during our 3-hour strategy session, I will need you to describe your project to me in advance via email. I will review your materials before our call so I can come prepared with questions and ideas; your advance briefing will help me to be more effective for you during this project.

$300 will reserve 3 consecutive hours of my time. See availability here.

Can I purchase one of these sessions from you and use it after August?

The 3-hour strategy session is a discount off of my normal hourly rate of $150, and it is only available for the limited period of this promotion. Hiring me after August will only be in accordance with my standard terms, with a minimum purchase of a 5-hour block of time for $750. If your schedule does not open up until September, I’d be happy to work with you at that time under my normal terms.

What is the format of our meeting?

Ten minutes before our call, I will send you a short, funny, inspirational video to get your juices flowing. Then, we will each have an optional 1-minute solo dance party.

At the precise time of our appointment, I will call you via Skype, Slack, or phone, and we will bring up the agenda that I have sent you in advance.

Together, we will edit the agenda for our call for a couple of minutes, and then dive right in.

The format of our session is dictated by the needs of your project. We might talk for twenty minutes, and then break while I get into your servers and making improvements to your website. Or, we could be collaborating on a Google doc together, fixing your website copy and editing ideas together. We could keep the call going the whole time, call each other back and forth every thirty minutes, or talk once at the beginning and once at the end.

You’ll have your very own in-house outsourced marketing consultant for three hours; we can format this session whatever way we think is best.

I know my website needs work, but I don’t know exactly what it needs. How can we work together if I don’t know what I need?

I can help you figure it out. We’ll start by looking over your website together, and I’ll ask you a bunch of questions. Based on your answers, and what I see on your website, I will make recommendations for how to best meet your goals in the time we have. I will also provide you with a detailed plan for improving your website and platform after our meeting, which you can execute with any digital marketer.


“Caelan has a great way of taking your vision and making it a reality. He works really well with visionaries – I speak it, and he makes it happen! His website design for The Aware Show really captured my personality, and his project management skills kept my entire team on track. The beautiful summits he put together helped us to grow our list and expand our audience. Caelan is always positive and keeps a positive outlook on life!”

 – Lisa Garr


I don’t have a website, just an idea. Can we work on my idea?

Brainstorming an idea is one of my all-time favorite things to do. As a coach and strategist, I can help you hone your idea and turn it into an actionable project.

I need a sales funnel for one of my products, can you make that in three hours?

While sales funnels are one of my specialties, they typically take me more than three hours to make. However, we can work through the Sales Funnel Workbook together. This way, we could identify what assets you already have that we could use in your Sales Funnel, and build (or outline) a few of the other pieces.

My email newsletter subscription isn’t working, can you fix it?

This is a perfect project for an August Afternoon. If you need to get one platform to pass data to another, and customize what users see at different steps, all I need are some logins and an idea of what you want, and I can fix it quickly.

Ready to go?

Book your 3-hour strategy session today.