Best Email Subject Lines of 2018
The awards for this contest, the Best Email Subject Lines of 2018, is totally biased and skewed. To even be considered for this award, you have to:
- Publish a newsletter regularly, to which
- I happen to be subscribed, and
- One or more of your subject lines has to make me go, ‘Wow!’
Last year I did a round-up of the 170 best email subject lines from 2017. Now that we’ve faced another New Year, I clicked the same Gmail label in my inbox to pull up a list of all the best emails that got my attention in 2018.
Email Subject Line Contest Judging Criteria
- 3rd place – You show up in this list. Sometime, in 2018, you sent me an email with a subject line that made me say, ‘Wow, that’s good.’
- 2nd place – You show up in this list more than once.
- 1st place – You show up in this list more than anyone else.
Again, this is a highly subjective list, and it’s skewed towards digital marketers and salespeople (since they are the content creators I like to follow the most, and they are usually the best at writing subject lines that make you want to open the email) and the joy of having your own award show is that you get to award them however you please, so without further ado, here is…
3RD PLACE – Best Email Subject Lines of 2018
I kept this secret way too long – Mira Kelly
I never wanted to be an entrepreneur – Stu McLaren
DAMMIT DAMMIT DAMMIT – Kartra
Can we talk about getting you leads? – Dan Faber
Announcing major new services for your site. – Jetpack
How I Generated 800 Booked Calls With A Four Page Website – James Kemp
So, stop me if you’ve heard this one – Joseph Michael
How to get 10 paying Clients Now – Ted McGrath
New for you. The Mozart Pack is now ready. – Divi Den
The bad advice I followed at the start of my business – Melyssa Griffin
Full-time author within 12 months (how she did it) – Nick Stephenson
Question – Holden Qigong
did you miss it? – Jill Knouse
You are guest speaking on TED in 3 days (you’re ready, right?) – Dominika
Write me back if you want one of 7 test drives – Amber McCue
I know Keto is hot. Here’s a simple way to do it. – Pedram Shojai
Surprise! Unlock a Free Membership Upgrade When You Join Today – Trusted Housesitters
[pdf download] Get paid to share your message – Ben Kniffen
Why I love it when my clients are afraid – Laura Simms
Steal this sales email – Shenee Howard
You won’t believe who just joined the Naturopathic CE Faculty! – Naturopathic CE
I recorded a video for you – Fab Mancini
“That’s the stupidest idea I’ve ever heard” – Vishen Lakhiani
You’ve acquired FIFTY PERCENT OFF 😉 It’s confirmed, CAELAN – Expedia
Can we put your name in the raffle? – Danny Iny
Day Six – “ABANDON SHIP!” (and other launch lies your brain tells you) – Kyla Roma
[Explosion noises] – Digg
Don’t buy this course! Guerilla Publishing is NOT for you if… – Derek Murphy
Your “Start Here ” Page – Pat Flynn
REGISTRATION IS NOW OPEN – Susan Peirce Thompson
Now I’m obsessed. – Nick Stephenson
Changes – SARK
do you believe me yet?- Cory Huff
Announcement : Introducing Unstoppable with Kerwin Rae – Kerwin Rae
You have a $603 credit – Michelle Shaeffer
The Productivity Hack That’s Made Me Millions – Bob Allen
Can I give you $1000? Two people are going to win…might as well be you. – Kelly Poelker
You’ve always wondered ….Now you can find out for yourself – Team Tony Robbins
The ultimate list building short-cut (PDF DOWNLOAD Inside) – Navid Moazzez
BOOM! This is how you make money from a tiny list – Meera Kothand
Something BIG is coming – Steph Crowder
Write better emails TODAY-Here’s how – Derek Halpern
You’re not in yet 🙂 last chance today! – Aaron Morin
Can you come as my guest? (VIP invite) – John Assaraf
did you hear the news? – Dustin W. Stout
Why do customers really buy? – Donald Miller
Did you see this? – Andrea Leda
10x your book revenue without selling another book – Ty Ward
Get my best speaker training tips! Here’s how… – Sage Lavine
do you need a raise? – Lisa Sasevich
The hardest decision I’ve made in my business this year. – Caleb Wojcik
Make Your Website a Well-Oiled Machine – Pia Larson
While some of these subject lines look like they were addressed to me personally, or seem to be a personal request, I can assure you, they are not. Some of these were so good because they insinuated a personal connection so well, but these were really all mass emails.
The email subject lines in this list – these are examples of really good mass emails.
2ND PLACE – Best Email Subject Lines of 2018
These authors showed up multiple times in my inbox this year, and more than once I said, ‘Hey, that’s a really good subject line.’
Wendy Weiss, the Queen of Cold Calling
Wendy Weiss runs a sales training and coaching consultancy, with an expertise in new business development.
Wendy’s Best Email Subject Lines of 2018
- Your message = your money
- This will be your last chance
Eben Pagan, Entrepreneur & Teacher
Eben Pagan teaches advanced strategies to grow your business to the 6 and 7 figure per year level.
Eben’s Best Email Subject Lines of 2018
- Email me back
- Did you still want this?
Jon Morrow, 7-Figure Blogger
Jon Morrow gives cutting edge advice about blogging to smart bloggers.
Jon’s Best Email Subject Lines of 2018
- [Blog Launch Tookit] Please don’t pay full price for this
- [FLASH SALE] The Ultimate Training Library for Beginning Bloggers
Benji Bruce, Motivational Keynote Speaker
Benji Bruce shows an audience how to create a psychological advantage so they stay sharp and stay ahead.
Benji’s Best Email Subject Lines of 2018
- Send me your pitch
- Cancel my membership
John Lee Dumas, Podcaster
John Lee Dumas hosts the daily business podcast EOFire for the Fire Nation.
John’s Best Email Subject Lines of 2018
- Secrets to selling from pages, stages, and webinars
- Get ready to learn Facebook Ads!
Alan McKenna, Business Strategist
Alan McKenna is a sales & marketing strategist with over 20 years experience in turning companies around and exploding their growth
Alan’s Best Email Subject Lines of 2018
- Can I send you $3000?
- Wednesday March 21st-Add to your calendar
- I changed the date of the meeting
David Siteman Garland, Online Course Creator
David Siteman Garland helps experts create and sell online courses.
David’s Best Email Subject Lines of 2018
- (super time sensitive) Create Awesome Online Course is open
- The biggest mistake I made in my business (plus deadline)
1st Place – Best Email Subject Lines of 2018
Marisa Murgatroyd, Brand Builder and Marketing Strategist
Marisa Murgatroyd provides done-for-you branding, website design, and training on becoming the most bold, colorful, vibrant expression of who you are online.
Marisa also has one of the best platforms on the internet, IMHO. She’s got crystal-clear messaging, top-notch website design, excellent sales funnels and creates a TON of content. So it’s no big surprise that she showed up in this (highly subjective) list a total of NINE times.
Marisa’s Best Email Subject Lines of 2018
- Can we work together on your business?
- I hit 7-figures because I did this…
- what Luke Skywalker can do for your business
- this common product creation mistake can lead to zero sales
- this is not a trick question
- I’ve got an idea for you!
- {true story} How I hit zero….
- 2 inconvenient fact that should disqualify me as a coach
- {urgent} change of plans….
About The Author
Caelan Huntress is the father of 3 kids, and in his spare time serves as creative director of Stellar Platforms. He is also a writer, digital marketer, multimedia producer, and a retired superhero. He blogs about his adventures on https://caelanhuntress.com.
Follow Caelan on Facebook, Twitter, Instagram, LinkedIn, and Youtube.