Shame Free Zone
Digital Production Schedule - Q1 & Q2 2018
January
Website Design
Theme Redesign
7 hours
What You Get: WP Genesis theme and internal page redesign, new featured images for 20+ blog posts, sidebar and footer redesign, nav bar revision, and user flow strategy.
Home Page Redesign
3 hours
What You Get: Custom designed mobile-first homepage focused on conversion to new lead magnets, with 2 copywriting revisions, and strategic coaching on what to include.
Membership Section
5 hours
What You Get: Final implementation of the 3-tier membership system, including multi-tier Welcome page with different content for users with different levels of access.
Audio Library Upload
3 hours
What You Get: Upload of 190 episodes to SSP (podcast hosting), with episode entries on website (accessible only to paid lifetime members with access to the archive.)
Deployment
2 hours
What You Get: Complete deployment of the new membership area to from the sandbox to the live website, testing with dummy accounts, troubleshooting as needed.
February
Sales Page Design - EPF
4 hours
What You Get: Long form sales page for EPF video course with sales copywriting focused on conversion, detailed outline of course topics.
Sales Page Design - Coaching
4 hours
What You Get: Long form sales page for high-end coaching packages conveying your social proof, thought leadership, and credibility.
4-Video Pre Production
2 hours
What You Get: Scriptwriting assistance, calls-to-action, promotion strategy and directing assistance.
4-Video Lead Magnet Page
5 hours
What You Get: Multiple lead magnets delivered in a 4-week drip sequence on a single page, with autoresponder sequence delivering successive lead magnets.
4-Video Post Production
3 hours
What You Get: Customised editing of your videos, motion graphics opening sequence, text overlays, minor effects.
March
Video Engineering
4 hours
What You Get: Live back-end support during FB Live office hours, production process for publication and distribution of video recordings on blog and other platforms.
Autoresponder Cycles
5 hours
What You Get: A complete digital map of up to 20 autoresponder emails in up to 4 funnels, with copywriting focused on promoting content and selling your products.
Intro Video Production
6 hours
What You Get: 90 second intro video describing who you are, what you do, and why you are amazing, embedded into your homepage above-the-fold. Motion graphics, text overlays, stock video cuts, scriptwriting and direction.
FB Ad Campaigns
5 hours
What You Get: Complete setup, maintenance, and optimisation of up to 3 FB ads per month. (Does not include ad spend.)
April
EPF Video Course
15 hours
What You Get: Video formatting, lesson page content and design, resource aggregation, workbooks and interactive forms as needed.
Sales Funnel Analysation
5 hours
What You Get: A visual map of all the stages between Stranger and Customer, with analysis and feedback on every conversion point.
May
Marketing Strategy
Customer Avatars
5 hours
What You Get: 3 custom-designed PDFs, each with a name, picture, and descriptions of your typical market segments.
Customer Journey Map
5 hours
What You Get: A visual map of all the stages people take between Stranger and Customer.
Customer Surveys
5 hours
What You Get: Survey distribution to your audience, and detailed analysis of the responses, with specific recommendations based on their answers.
Content Marketing
Editorial Calendar
3 hours
What You Get: Detailed calendar outlining upcoming content creation and publication; lead magnet promotion; product promotioin; ongoing community management.
Quote Images
3 hours
What You Get: 30 unique, custom-designed 1080px square images, with beautiful stock photography and quotes from experts and topics you specify, with your brand identity and/or website prominently displayed, all scheduled to post over the next few weeks on all of your social media accounts.
June
Book Copyediting
5 hours
What You Get: Critical feedback on the EPF manuscript, with feedback on voice, pacing, and structure.
Book Proposal
10 hours
What You Get: Templates, feedback, and collaboration on producing a professional book proposal. Even if you self-publish, the marketing insights from producing this document is worth it.
Ongoing
Content Marketing
Social Media Management
5 hours per month
What You Get: Active updates to all your social media accounts, an upcoming editorial calendar, and integration of accounts for cross-posting.
Email Newsletter Management
5 hours per month
What You Get: Weekly newsletters written and designed for you, on your main topics. Drafts are sent 1+ weeks in advance for your review and revision. Maintenance of newsletter reply email address.
Ghostblogging
10 hours per month
What You Get: Weekly or monthly in-depth blog post articles optimized for social media sharing and conversion through lead magnets and content upgrades,.
Technical Programming
Sitespeed Improvement
2 hours
What You Get: Before-and-after reports documenting your page load time and sitespeed, with technical upgrades to improve both.
SEO Reporting
3 hours
What You Get: Detailed report of your keyword ranking compared to your competitors; competitive analysis; technical recommendations for improving search ranking.
SEO Overhaul
10 hours
What You Get: Detailed before-and-after reports documenting your search rankings for target keywords, internal deeplinking, external backlinking, and SEO strategy.
Demand Generation
Traffic Strategy
5 hours
What You Get: Market analysis, Google Analytics reports, and targeted outreach suggestions for relevant communities.
PPC Advertising
5-10 hours
What You Get: Facebook or Google advertising campaign setup.
Press Release
5 hours
What You Get: Copywriting, formatting, and distribution of a promotional article on a topic that will be of interest to your audience.
Lead Magnet Production
5 hours
What You Get: Custom designed PDF ebook, interactive quiz, or email course adapted from your content.
Webinar Production
10 hours
What You Get: End-to-end webinar strategy and support, including registration management, reminder emails, live webinar engineering, and follow-ups. Can be used for live or evergreen webinars.