best landing page design
long form sales page template
landing page design inspiration
The Belcher Formula Workbook
Call out to your audience – define them by name
Get their attention – big headline that makes a big promise
Backup the promise – make a quick explanation
Identify the problem – describe the pain points
Provide the solution – describe the outcome they want
Show the cost of development – how hard it is to develop it yourself
Explain how easy it can be – put their worries to rest
Show speedy results – they could have their problem solved quickly
Future cast – help them visualize a better future
Show your credentials – why you are the right person
Detail the benefits – get into specifics
Insert social proof – testimonials and logos
Make your offer – lay out the basic terms
Add bonuses – throw in extras
Build up the value – describe how much it should all cost
Finally reveal your price – positioned against the previous number, it’s a deal
Inject scarcity (if any) – limited time, expiring bonuses, competition could go first
Give a guarantee – reduce the risk
Call to action – specifically ask them to do one specific thing
Give a warning – if they don’t, what could they lose
Close with a reminder – P.S. don’t forget this point
I am an American expat living in New Zealand, and I have spent ten years running an online business while traveling the world with my young family. I'm a website designer, copywriter, and sales strategist who specializes in creating online courses and sales funnels for bestselling authors, business coaches, and professional public speakers. 
